http://www.seoschool.biz/index.php var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); ]]> http://www.seoschool.biz/index.php?entry=entry100730-100037
The SEO firm that a business chooses to work with is one of the most important decisions a business can make and that decision must be made very carefully. There are many varied Internet marketing services available and the quality of these services can vary dramatically, which is why businesses must take their time and conduct research before making a choice.

Hiring an ethical, respectable and competent SEO company is vital to achieving SEO success. When exploring a business’s options, there are certain things that an SEO company may offer that sound good, but in reality should throw up a red flag.

First, never hire a company that says that they can get your website to the top of Google’s search results within just a few days. Although high rankings play a significant role in search engine optimization, no company can follow through on such promises.

Guarantees of this kind should not be given at all and if they are, the company is likely untrustworthy. An SEO campaign can improve your rankings, but cannot assure you a top spot and a respectable SEO company will explain this up front.

Secondly, any company that says that certain black hat SEO methods can benefit a business should also be avoided. Search engines are cracking down on unethical SEO methods, and using them will result in penalties from the search engines and a damaged reputation.

These are just a couple of ways that businesses can separate a quality SEO firm from one that will ultimately be a waste of time and money.

Copyright 2010 dzine it, inc. Expert Website Marketing All rights reserved. This material may not be published, broadcast, rewritten or redistributed.]]> http://www.seoschool.biz/index.php?entry=entry100723-110346 business’s website.

For a business blog to work effectively, it has to attract readers. There are a number of proven ways in
which this can be achieved.

If a blog is updated with new content on a regular basis, the content will likely rank higher in search
engine results.

Major search engines, such as Google, strive to provide their users with the most up-to-date information
available. If a business’s blog content is fresh, the search engines will respond by directing a large amount
of traffic its way.

Another great way to drive traffic to a business blog is through the use of articles as part of an SEO
campaign.

If a business regularly creates relevant and well-written articles and distributes them appropriately online,
it will attract interest from potential new clients. If the content is valuable and relevant, that interest may
convert into sales of products or services.

Social networking websites are another great tool for driving traffic to a business blog.

Like social networking, participation in online forums is also a good way to drive traffic. If a business
regularly researches forums relevant to its industry and offers advice and opinions when appropriate, it is
possible to establish the business as an authority.

Copyright 2010 dzine it, inc. Website Marketing All rights reserved. This material may not be published, broadcast, rewritten or redistributed.






]]> http://www.seoschool.biz/index.php?entry=entry100716-050255
Real-time social media search results pull information from Facebook, Twitter, LinkedIn, YouTube, blogs and more to give web surfers instant access to what others are saying about any given topic.

When a business strategically feeds social networking sites with relevant key words, they have the opportunity to increase traffic through live Twitter feeds and Google’s real-time search results. This can have a profound positive effect on a business.

A recent study of corporate social media goals found that many businesses and marketers themselves are unaware of the close tie between social media and search. As a result, they rarely consider the benefits of the integration of the two.

In order for success, companies who operate social media campaigns must have clearly defined objectives. Like search engine optimization and any other business marketing effort, social media initiatives should have a strategy and an execution plan.

A business may use social media for various reasons including branding, promotion and visibility. When putting together a social media strategy, there are a number of variables that must be defined including the company’s goals, target audience, key messages, social media management decisions and social media monitoring plans.

Calling in professional help to develop and execute a social media game plan is the best course of action for businesses, both large and small. This will ensure a chance at real-time search success.

Copyright 2010 dzine it, inc. Website Marketing Company All rights reserved. This material may not be published, broadcast, rewritten or redistributed.]]> http://www.seoschool.biz/index.php?entry=entry100710-052159 Manhattan SEO and website marketing company, offering SEO training classes, shares its keyword research tips.

According to Peter Crisafi, Vice President of dzine it, Inc., (www.dzineit.net), a leading New York search engine optimization (SEO) and Internet marketing firm that offers press release writing classes through its popular ExpressoSEO (www.expressoseo.com) program, keyword research is an essential component of any SEO campaign and it can make or break a company’s web marketing strategy.

“Without conducting proper keyword research before embarking on an Internet marketing campaign, a business is simple flying blind,” says Crisafi. “Businesses that don’t do their keyword homework ahead of time may as well not embark on a search engine optimization campaign at all.”

According to Crisafi, there are a number of steps necessary for effective keyword research, with the most important step being the value of a particular keyword.

“There are several ways to evaluate a keyword and understand how valuable it might be when it comes to search engine rank and the traffic that rank produces,” explains Crisafi. “For instance, keywords that return both pay-per-click ads along with organic search results are considered highly valuable. Keywords that are a match to Google AdWords campaigns are also valuable.”

Crisafi says that businesses can test keywords through a sample Google AdWords campaign by selecting the “exact match” option and measuring the traffic to their website, as well as conversion rates. The Google AdWords Keyword Tool, he explains, gives comprehensive information for competition within a particular industry, the estimated cost per click (CPC) for each keyword and historical data on the number of searches for particular keywords over the past few months.

“The next order of business is to target a business’s audience,” explains Crisafi. “When it comes to web marketing efforts that lack the element of personal contact, it is very important for a business to know its audience and convey the right message The best way to do that is to use the keywords that people are most likely to enter into the search engines when looking for products or services relevant to the business.”

Finally, Crisafi says that businesses should not be afraid to use other keyword research tools, in addition to Google, and also suggests that business owners use their own insight and knowledge to brainstorm keywords.

ExpressoSEO, a division of dzine it, Inc, New York’s leading website development and search engine optimization (SEO) firm, offers organic web marketing classes that teach professional website optimization techniques. ExpressoSEO teaches on-site optimization techniques including the proper use of meta tags, copy writing and editing skills, keyword placement, proper navigation structure, site map creation, headline and content placement, and more. ExpressoSEO also trains students in off-site optimization including proper linking, Google webmaster tools, MSN webmaster tools, how to submit site maps, press release distribution, video marketing, and more. For more information, call 212.989.0813 or visit www.expressoseo.com.]]> http://www.seoschool.biz/index.php?entry=entry100706-153909 website marketing firm dzine it. Organize content into themed categories, what Clay calls silos. "By lining up your content by the way people search, you define to the search engine what you're about," Clay says. You can either group similar pages together into separate directories of folders and subfolders, or you can create "virtual silos" by using links that guide a user from one page to the next.

Other strategies are more technical, so you may need to rely on a Web developer for assistance. The site must be hosted on a fast server. The page code should be free of bugs and fully comply with the standards for website structure set by the World Wide Web Consortium. (You can test this at validator.w3.org.) Include in the site's code a special protocol known as Sitemap, which makes it easier for visiting search engines to scan the site. Sitemaps can be submitted directly to the search engines.]]> http://www.seoschool.biz/index.php?entry=entry100703-062147
Any business interested in using online press releases as part of their marketing campaign should work with an SEO specialist to ensure success.

A good search engine marketer knows how to identify press release topics, offer advice on writing the press release and how to get those press releases distributed appropriately. Creating a press release campaign for SEO purposes is not as easy as most people think, but they are highly effective.

One of the major mistakes that businesses make when writing online press release is going overboard on keywords.

If a press release is keyword heavy, the content will not read properly and will be worthless. It is easy to spot a press release based on keywords rather than genuine content.

Another mistake that businesses make is that they become too aggressive with their sales pitch. When creating an online press release, businesses should pay more attention to forming a release that communicates with its target audience and shares information about their company. It is important to do so without bombarding the reader with promotional information.

Finally, businesses must take the time to proofread a press release because simple spelling mistakes and basic grammatical errors will make a business seem unprofessional. Press releases can really boost a company’s online presence, but the only way to ensure avoiding some of these common mistakes is by working with an experienced SEO professional.

Copyright 2010 dzine it, inc. Website Marketing Company All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
]]> http://www.seoschool.biz/index.php?entry=entry100701-101510
Sure, search engine optimization is an art and a true professional can help you boost your search engine ranking quicker than the average Joe, but for those who self publish, or even those who want to keep tabs on the web development company that is managing their site, there a few time-tested techniques that will certainly make a difference.

I offer the following advice:

Proper Search Engine Optimization is the Key to Successful Web Development

While many web development firms will try and convince you that pay-per-click advertising and banner campaigns are the way to go when it comes to increasing your online presence among popular search engines. Although these methods help, proper search engine optimization for your website, from the very early stages of your web development project, is the key to success.

A Good Website Design Should Be More than Just a Pretty Picture

As I noted above, proper professional SEO work begins during the initial phases of web development which is why it is imperative that you know the keywords and phrases that you wish to target before your site gets off the ground. In doing so, you or your website developer can develop your website around your key phrases.]]> http://www.seoschool.biz/index.php?entry=entry100625-091410
There are many simple techniques that can be used to get a business website ready for proper search engine optimization and help garner better natural search results at no cost and in just a short amount of time.

One of the first ways to ensure that a website is ready for the major search engines is to create an XML site map.

An XML site map is not the same as the site map that helps humans navigate a website. Instead, an XML site map is one that does the same job for search engines, helping them to better find their way around a site.

Similarly, a good optimized website should include instructions for robots, usually called a robots.txt file.

This simple text file gives search engine robots simple rules to follow on a website. Robots from the major search engines are coded to follow such files and the instructions can even tell robots not to index certain content.

Other SEO techniques include image tagging and descriptions, as well as descriptive internal links.

Before embarking on an SEO campaign, it is important to make sure that your original website is not a mess. An internal cleanup, coupled with these housecleaning tips, will yield better search results in the long run.

Copyright 2010 dzine it, inc. Website Marketing Company All rights reserved. This material may not be published, broadcast, rewritten or redistributed. ]]> http://www.seoschool.biz/index.php?entry=entry100624-105109
According to Peter Crisafi, Vice President of dzine it, Inc., a leading New York web development and website design firm with clients throughout the United States, errors in a website’s code can get in the way of good search engine placement.

“Efficient website coding is essential for good search engine optimization,” says Crisafi. “If a website cannot communicate effectively with the search engines, it cannot gain a strong online presence.”

According to Crisafi, code errors happen all the time and, although website developers and search engine optimization experts check their work for errors once a project is completed, most of the errors occur later.

“A website’s code will change whenever fresh content is added,” says Crisafi. “It is a good idea for businesses to get into the habit of running their code through a code checker, or involving a web developer on a regular basis.”

Crisafi compares regular code checks to having a car serviced regularly.

“When an automobile is not serviced regularly, small errors can develop into serious problems down the line,” explains Crisafi. “These problems can cause a car to break down and fixing it can cost a lot of money. Websites are no different.”

The effect of code errors can be subtle or drastic. If a website’s code contains errors, the search engines’ view of a website is obscured. Code errors can even affect how site users view a website when their browser is unable to display the page exactly as it was designed, he says.

“A simple code check doesn’t take very long, although correcting those errors may,” says Crisafi. “In the end, it is well worth spending a little bit of time looking under the hood of a website.”

Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit www.dzineit.net.

Copyright 2010 dzine it, inc. Website Marketing New York All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
]]> http://www.seoschool.biz/index.php?entry=entry100617-145429
Keywords lead a business’s target audience to the product or service that it offers, which is why business websites must be properly optimized.

The best way to make use of a business’s keywords is to add a blog as part of that business’s marketing campaign. A blog allows a business to use its keywords time and again, bringing highly targeted traffic back to the business website.

A blog is one of the most efficient and simplest ways to have a website rank high with the search engines, regardless of how often the search engines change their algorithms.

Another great way to use keywords properly is to optimize a website’s images. Keyword-optimized images allow a website to be picked up by the search engines resulting in higher web traffic.

Businesses should used optimized images as part of a business blog as well.

Finally, adding video to a business website is also a great way to drive traffic. The most important part of adding online videos is to remember to have keywords embedded into the title of the video.

Adding a transcript to help search engines recognize the keywords in the media content will also direct traffic to the website.

Videos are also a great conversion tool that can personalize a business and its message, ultimately converting viewers into clients.

Copyright 2010 dzine it, inc. web design company All rights reserved. This material may not be published, broadcast, rewritten or redistributed. ]]> http://www.seoschool.biz/index.php?entry=entry100611-132455
As a business continues managing its website, it is constantly changing its search engine visibility. In order to get a grasp on the state of a business’s SEO campaign, it takes a combination of several quantitative measurements.

Quantitative factors include keyword ranking, natural search traffic and keyword exposure.

A business should measure the success of its SEO campaign by following the rank changes of the keywords it uses. If, for example, a business’s search engine listing has moved up as a result of a certain keyword, the use of that keyword or term was a success. Another way to measure success is to use an analytics tool to follow natural search traffic into the website. By comparing traffic trends to key campaign dates, a business can follow the success or failure of a particular aspect of its SEO campaign.

Another quantitative factor to consider is the total volume of unique natural search phrases driving traffic to a website, which is commonly known as keyword exposure.

The higher the volume, the better the campaign is capturing long-tail phrases and exposing the brand to a varied audience.

Measuring SEO results is more difficult than building a single graph. By taking a quantitative look at every aspect of an SEO campaign on an ongoing basis, a business can get a clear picture of its natural search health.

Copyright 2010 dzine it, inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

New York SEO and Internet marketing firm, offering SEO training classes, says that it is important for businesses to know if their SEO campaign is on the right track.]]> http://www.seoschool.biz/index.php?entry=entry100604-143818
In addition to the threat posed by Microsoft Bing and Yahoo, the Razorfish report also predicted trends for emerging media.

While social and mobile marketing are expected to continue increasing in importance, Razorfish predicts that four other emerging platforms will have an impact on marketing in 2010. These platforms include ad verification systems, local online advertising, in-game advertising, and digital out-of-home marketing.

If Razorfish’s predictions actually come true, it would shake up not only Google, but the Internet as a whole.

Although Bing has been steadily gaining influence in the search engine optimization industry, it really isn’t having an effect on Google’s market share. According to a separate report, Bing is actually stealing users from Yahoo. Currently, Google accounts for 64 percent of the American search engine market.

Copyright 2010 dzine it, inc. Web Design Company All rights reserved. This material may not be published, broadcast, rewritten or redistributed. ]]> http://www.seoschool.biz/index.php?entry=entry100528-163417
When a website is developed, if any of its content is duplicated on another page it may be penalized by search engines like Google, Yahoo! and Bing. Even if content is duplicated erroneously, major search engines will still penalize the website.

Duplicate content may not always be the fault of the business or its website developer, because not everyone plays fair on the web. Many developers like to take the easy route of stealing content without permission and using it on their website.

This is one of the most common ways that duplicate content appears on the web. Unfortunately, it negatively affects the good guys by no fault of their own.

One of the easiest ways for a business to discover whether someone has duplicated its website content is to copy a snippet of text from the business website and paste it into Google’s search field.

If the website you are checking is listed first, then there isn’t much of an issue, but if the page is outranked by another website, then that website has the most authority for your content.

For business owners that have had their website content stolen, ask the webmaster of the website in question to remove the stolen content. In some cases, however, the only way to address the situation is for business owners to change their own content in response.

Similarly, if there is duplicate content among pages of a business’s website, they should be made unique. This will avoid the site being penalized by the search engines.

Copyright 2010 dzine it, inc. Web Design Company All rights reserved. This material may not be published, broadcast, rewritten or redistributed. ]]> http://www.seoschool.biz/index.php?entry=entry100520-195716
Some aspects of Google’s new layout seem to have had an adverse effect on SEO, while other aspects are being hailed as a new opportunity for businesses.

One of the negative effects of Google’s new layout and Caffeine algorithm change is the damage it has done to “long tail” phrases. “Long tail” refers to more specific searches rather than shorter generalized search phrases.

There are reports surfacing that the new Google actually hurts big sites with many long tail phrases. Sites that rely on thousands of searchers looking for complex search queries are discovering that long tail traffic is down by about 2/3.

On the positive side, those using social media as a way to promote their business like the new Google.

There is actually new opportunity in the social media realm looming in the new structure of Google search results, especially as some previously hidden aspects now show up as menu items. The addition of real time results, the more prominent position of blog results and the new discussions menu item for results from forums are all proving very useful to SEO experts.

Copyright 2010 dzine it, inc. web design company All rights reserved. This material may not be published, broadcast, rewritten or redistributed. ]]> http://www.seoschool.biz/index.php?entry=entry100515-022156
A reputable search engine optimization firm or expert will be able to answer a few basic questions properly, without any hesitation or false promises. A company should first ask a potential SEO provider how long it will take to see results from an SEO campaign.

When an SEO campaign starts you can see results within a few days, but this is rare. Depending on the competitive nature of the target industry, the current standing of the website and the keywords themselves, good results usually surface within a few months. Anyone who tells you otherwise isn’t being honest.

Next, website owners should have a clear understanding of exactly what it is that their SEO professional will be doing to their website. Although the question is reasonable, he explains that many SEO professionals will not reveal exactly what it is they plan to do as a way to optimize your website. What website owners should expect, he explains, is an SEO company to give general indications of what they’ll do for a client and how it will impact search engine rank.

Another important question to ask is whether or not an SEO company’s methods are considered ‘black hat’ and, therefore, shunned by Google. Many companies employ some black hat techniques, which means that while a business website may get rankings, they could eventually be penalized or even banned.

Lastly, business website owners should ask SEO companies what sort of guaranteed results can be expected.

One would think that an SEO company that guarantees results should be a first choice, but that would be wrong. Unlike almost any other industry, an SEO guarantee is something to be wary of.

Copyright 2010 dzine it, inc. web design company. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. ]]> http://www.seoschool.biz/index.php?entry=entry100506-112025
There are a few simple ways to build quality links to a business website. These techniques can be used by anyone, regardless of their particular experience with search engine optimization.

Social networking websites can be useful in a comprehensive SEO campaign particularly because of the links a social networking profile can provide. If a business has a profile on the most popular and successful social media websites, it offers the ability to regularly create useful links to that business’s website.

Blogging is another important aspect of SEO because it not only offers links back to the business’s website, but can also give a business authority within its industry. Business representatives are advised to consider ‘guest blogging’ on industry websites as another way to build quality links.

When a business considers offering a piece to an industry blog, it should research that blog thoroughly before making a contribution. Many bloggers are looking for informative and relevant posts which they can add to their blog. If they accept the piece, it can include a link to the business website and help drive traffic.

These are just a couple of ways that a business can practice effective link building. Our popular SEO classes make it easy for just about anyone to drive traffic through link building.

Copyright 2010 dzine it, inc. web design All rights reserved. This material may not be published, broadcast, rewritten or redistributed. ]]> http://www.seoschool.biz/index.php?entry=entry100504-051742
Regardless of how well a website is optimized, it needs to be designed and developed properly if it is going to interest its target audience and generate leads.

In our business, we have seen it happen countless times. Websites that rank near the top of Google are often poorly designed and laid out. Many businesses spend an awful lot of time and effort on getting to the top of Google, but they don’t bother to spend the same time and resources on the website’s design.

If a business website does not look professional, it will not inspire enough confidence in its visitors to win their business.

There is no doubt that search engine optimization is important for business websites. We recognize that a website must rank well in Google for phrases relating to its industry, particularly geographical phrases where potential clients will be searching for that business, but it’s not the be all and end all. If a business website is hard to navigate, looks unprofessional or doesn’t convey the quality of service offered, there is little point ranking for any keywords and phrases in the first place.

In other words, if a business’s website is garbage, he explains, any money that it spends on SEO will be wasted.

Search engine rankings are not everything; they are a means to an end. Without successful conversions from a website, there is no point in optimizing the site at all.

Copyright 2010 dzine it, inc. web design All rights reserved. This material may not be published, broadcast, rewritten or redistributed. ]]> http://www.seoschool.biz/index.php?entry=entry100430-054950
A profile on a popular social networking website can help to get a business noticed, respected, trusted and can generate traffic too. Social networking now has a firm and definite place in search engine optimization, but many businesses are failing to produce positive results through their social networking campaign.

Using social networking websites as part of a search engine optimization (SEO) campaign is not easy and there are common mistakes made by business owners inexperienced in social networking for SEO.

The content that a business provides within its social networking profile is of great importance. If topics are not interesting or useful, it will not garner the followers necessary for success. This is why those in charge of a business’s social networking campaign must continuously carry out research so that they are aware of the topics relevant to the business or industry.

Writing relevant and useful content will help a business generate attention and interest.

Another common problem is that some businesses advertise their companies too aggressively when using social networking websites. Often, this move will backfire on a business.

A social networking profile provides website owners the opportunity to communicate with others and to build relationships. If users think that the business is only interested in making a sale, they will not find the content valuable and will not be interested in the profile.

The other common mistake that businesses make with their social networking campaign is that they do not update their social networking profiles on a regular basis.

When running an SEO campaign, the continuous creation of relevant content is vital in many areas and this includes the social networking portion of the campaign. For businesses struggling with their social networking campaigns, a professional SEO consultant can often help.

Copyright 2010 dzine it, inc. Web Design New York. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. ]]> http://www.seoschool.biz/index.php?entry=entry100423-140034
Facebook is one of the most successful social networking websites and many business owners are learning the countless benefits of having a Facebook profile. If used appropriately, a Facebook profile can build awareness for a business and help it to gain attention, respect and help direct targeted traffic to its website.

In order for a Facebook profile to be successful, its content must be appropriate, useful and relevant, and the business’s target audience must be considered.

One way to garner the attention of those visiting a Facebook profile and make their visit worthwhile is to post information about special discounts, offers and sales. Research has found that a number of social networking website users will follow business profiles for this reason alone.

Next, news about the company should be posted on a Facebook profile. Whether it is news of a new employee, a new achievement or an award, he explains that such posts will offer further insight about the business to Facebook fans.

Discussing general industry-related topics can also be advantageous. If users are interested in a particular business, they will likely have an interest in the business’s industry.

Finally, providing Facebook visitors with useful and valuable information is an excellent way of getting them to return to the page in the future and to get them to respect the business as well.

If a business gives visitors valuable information which can help them, they will notice the business without openly advertising it. They will realize that the business’s representatives are experts within the industry and will be more likely to remember the business in the future.

Copyright 2010 dzine it, inc. web design company All rights reserved. This material may not be published, broadcast, rewritten or redistributed. ]]> http://www.seoschool.biz/index.php?entry=entry100416-124849
Keyword research is conducted in the early stages of website development so that its pages are optimized efficiently from the onset. Once a collection of effective keywords has been gathered they can be worked into the site to promote the business and target the appropriate audience.

Where business owners and their website developers go wrong, however, is when they fail to recognize that just because certain keywords were suitable for an SEO campaign in the early stages of development, those keywords may not still be relevant as the campaign develops. There are a number of factors that can affect the usefulness of keywords, which is why an SEO campaign must be continuously monitored.

Changes within the business’s particular industry, developments in search engine technology and the keywords being used by the business’s competitors are just a few of the factors that can affect the productivity of website’s keywords and an SEO campaign.

If a business does not recognize the importance of regular keyword research it will not be using the best keywords possible and will not achieve the best results possible either.

Copyright 2010 dzine it, inc. web design company All rights reserved. This material may not be published, broadcast, rewritten or redistributed. ]]> http://www.seoschool.biz/index.php?entry=entry100410-055200
Most business owners that have an online presence now recognize the importance of finding a professional SEO company that will help boost their website’s search engine ranking. What makes the process of finding the right one so difficult, however, is the inordinate amount of unethical SEO firms that manipulate and dupe their clients.

It is important for business owners to be aware of this fact when searching for an SEO firm. Unfortunately, most business owners only become aware of unethical SEO companies after they have become another victim. While thorough research can help weed out the unethical SEO firms, it is not always a sure bet.

If the SEO specialist makes promises and guarantees of results, that individual may not be running a legitimate business. Because SEO techniques are constantly evolving and changing, it is impossible to guarantee SEO success.

Business owners should look for an SEO firm to guarantee that they will do their best and use the most suitable SEO techniques available for a successful campaign.]]> http://www.seoschool.biz/index.php?entry=entry100402-171435
It is important to incorporate targeted keywords into a website page title and they should be inserted as often as possible without abusing them. Since the page title is only a small part of a website’s overall content, it is important to utilize only the most important keywords into the page title.

Of course, each page of a website should have its own unique page title. Because each of a website’s pages has information that is unique, page titles should be relevant to each specific page.

When creating titles for website pages, it is strongly recommended that the page title not contain text that duplicates the websites navigation titles. For example, the “about us” page should not be titled, “about us.”

Basically, the page title should be unique and independent; links to that page should be unique and independent as well. Proper search engine optimization techniques dictate that there is no need to incorporate duplicate names on a web page. As a result, relevance in the link name should take precedence over the use of keywords and it is not necessary to use keywords as link names. It is necessary, however, to use keywords in the page title.

Titles with relevant keywords are just one way to properly optimize a website for good search engine ranking. ]]> http://www.seoschool.biz/index.php?entry=entry100331-205845
The W3C is the World Wide Web Consortium and since 1994 the W3C has provided the guidelines by which websites and web pages should be structured and created. The rules they outline are based on the "best practices" and while websites don't have to comply to be viewed correctly in Internet Explorer and other popular browsers that cater to incorrect design practices, there are a number of compelling reasons to ensure that you or your designer ensure that the W3C guidelines are followed and that your site is brought into compliance.

In an interview with Frederick Townes of W3 EDGE Web Design he mentioned a number of less SEO-related though very compelling arguments for W3C-complaince. Some non-SEO reasons to take on this important step in the lifecycle of your site are:

* Compliance help ensure accessibility for the disabled.
* Compliance helps ensure that your website is accessible from a number of devices; from different browsers to the growing number of surfers using PDAs and cellular phones.
* Compliance will also help ensure that regardless of the browser, resolution, device, etc. that your website will look and function in the same or at least a very similar fashion.

At this point you may be saying, "Well that's all well-and-good but what does this have to do with SEO?" Good question.

Read full Story http://www.evolt.org/w3c-compliance-and-seo]]> http://www.seoschool.biz/index.php?entry=entry100326-143606
A lot of businesses seek advice from search engine optimization professionals. Although an SEO company will do its best to plan for the future, it is important to know how to bend for coming trends while continuing optimization maintenance.

The best way to prepare for the future is to lay the right foundations and maintain them appropriately.

The most important thing to remember is that Google is not the ultimate end for every SEO plan. The ultimate target of an SEO campaign is the internet users in the company’s target group. When business owners aim to please these users, rather than the search engines, they can better achieve search engine longevity.

Search engine algorithms are always changing and, although keeping tabs on a website’s keywords and meta tags is important, staying focused on the overall usability of a website should be a business’s top priority. Along those same lines, business owners should not pay too much attention to trends, as they come and go so quickly.

Just because a business’s competitor has changed their keyword list doesn’t mean that business should follow suit. Following trends too closely will cause headaches, as well as waste time and money.

Lastly, website owners must think outside of the box.

Participation throughout the World Wide Web will give a business returns that are more valuable than most inbound links. Every time a business owner leaves a comment on an industry blog, answers a question in a forum or posts a guest article on someone’s online publication, they are enhancing their online presence.

Copyright 2010 dzine it, inc. Web Design Company,All rights reserved. This material may not be published, broadcast, rewritten or redistributed. ]]> http://www.seoschool.biz/index.php?entry=entry100320-115412
Every good business owner knows that both a planning and testing phase are necessary for any business plan and he explains that the same goes for SEO.

Search engine optimization is not an exact science. Sure, there are some time-tested techniques, but the truth is that successful search engine optimization plan is rooted in the experience of the SEO professional doing the work. Every SEO professional knows that conducting tests as part of the initiation of an SEO campaign is crucial.

A typical SEO test will check keyword selection, placement and design factors. In most cases, the main keywords and phrases that are chosen for a website are pretty certain. So-called “related” or “secondary” keywords, on the other hand, and the placement of all keywords on a web page are what require professional SEO experience.

The best way to test a particular SEO plan is to set up two versions of a page or website and track the traffic. This is not the best method, however, to test a website’s new optimization structure because it can annoy the search engines.

A better way to conduct such a test is to publish one version of the website one week, and another the next. Although not as rigorous a test, it can still provide valuable information regarding the success of the optimization and it puts a site at less risk with respect to the search engines.

Either way, it is important to hire a search engine optimization expert when embarking on such a campaign. Such experts will help plan, test and execute a successful optimization plan.

Copyright 2010 dzine it, inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. ]]> http://www.seoschool.biz/index.php?entry=entry100317-170223
In fact, nearly two-thirds of the online retailers that were surveyed said that they had plans to have their websites redesigned in 2010. The number one focus for web-only retailers, the survey found, was improving user experience through better organization.

For online retailers that also have a brick-and-mortar location, SEO is the main reason for wanting to redevelop their websites in 2010. Of course, of all those online retailers that said they wanted to enhance customer experiences and improve search engine ranking, more than 50 percent explained that the reason for choosing to redesign their website was to attract new visitors and generate a higher sales conversion.

The number one feature that online retailers would like to add to their website in the coming year is video.

More than 33 percent of survey respondents said that they plan on adding video or streaming media to their website on their next redesign. As experts in video production and implementation, we recognize the power of having a video component to a website and we are happy that the online retail industry recognizes it as well.

Copyright 2010 dzine it, inc. web design company All rights reserved. This material may not be published, broadcast, rewritten or redistributed. ]]> http://www.seoschool.biz/index.php?entry=entry100317-165113 Cloaking: A type of search-engine subterfuge in which an indexed Web page is not shown to visitors who click its link in Google (or another search engine). The cloaking works two ways: Visitor content is cloaked from Google, and Google's indexed content is cloaked from visitors. This serves to give a high PageRank to content that ordinarily would rate a low PageRank. Cloaking is not always illicit. A certain type of cloaking are used to deliver pages tailored to a visitor's ISP (America Online, for example) or specific Web browser.

Cross linking: Intentionally or unintentionally, cross linking creates large backlink networks among sites that exist in the same domain or are owned by the same entity. Unintentional cross linking happens when a site generates a large number of pages with identical navigation links or when at least two sites mutually link related content. When cross linking is done intentionally, the Webmaster is seeking to raise the PageRank of the involved sites. Excessive cross linking can backfire. If Google decides that the resulting enhanced PageRank is artificial, any or all of the sites might be expelled from the Web index. Innocent cross linking between two related sites is usually not a problem.

Density: Most search engines look for keyword density. Some will only look at the first 200-400 characters of your site, and count the number of times the keyword appears. Some index a small amount of text from the top, middle, and bottom parts of your web page, and search them for keywords. Generally keyword density should be in the 6-8% range. Simply repeating the keyword will not work because some search engines consider grammar structure in their calculations. For a very competitive keyword you could aim a little higher perhaps targeting a 10% range, but you have to take into consideration the search engine may consider this spamming.

Directory Submissions; The act of supplying a URL to a search engine in an attempt to make a search engine aware of a site or page.

Doorway page: An entry page to a Web site, sometimes known as a splash page. Doorway pages endure a negative connotation due to illicit techniques that send visitors to an entirely different site than the destination they clicked in Google.

Dynamic content: Web pages generated by an in-site process that depends on input from the visitor. Most dynamic content comes from a database operating behind the scenes, feeding information to a Web page created in response to a visitor's query. Search engines are among the largest producers of dynamic content; every Google results page, for example, is pulled from the background index in response to a keyword query. Google's spider generally avoids portions of sites that rely on dynamic page-generation, making it difficult to index the content of those sites.

Geo-targeting: Geo-targeting applied to organic SEO is the process of combining keywords with geographic criteria such as city names, metropolitan areas, or zip codes. An example may be, "personal trainer boca raton." These results would appear on the left-hand side of the screen. Geo-targeting applied to SEM is displaying ads based on the target audiences' IP Address. In this case, the searcher would type in, "personal trainer," and the results would appear on the right hand side for searchers who live in zip codes within Boca Raton or the surrounding area.

Keyword density: A proportional measurement of keywords embedded in a page's content. High keyword density focuses the page's subject in a way that Google's spider understands. The spider can interpret too high a density as spam, which results in a lower PageRank or elimination from the index. Most optimization specialists recommend a density between 5 and 15 percent.

Keyword stuffing: The attempt to gain a higher PageRank (or higher ranking in any search engine) by loading a page's XHTML code or text with keywords. In most cases a visitor can't see the keywords because they're buried in XHTML tags, camouflaged against the background color of the page, or reduced to a tiny typeface. Keyword stuffing violates Google's guidelines for Webmasters and can result in expulsion from the index.

Link farm: A site whose only function is to display outgoing links to participating Web sites. Link farms are disreputable versions of legitimate, topical link exchange sites through which visitors gain some content value. Link farms often have no topicality and present no guidelines or standards of submission. Google does not explicitly threaten expulsion for joining link farms, but it discourages their use.

Link Popularity: a measure of the quantity and quality of sites that link to your site. A growing number of search engines use link popularity in their ranking algorithms. Google uses it as its most important factor in ranking sites. HotBot, AltaVista, Microsoft Bing, Inktomi, and others also use link popularity in their formulas. Eventually every major engine will use link popularity, so developing and maintaining it are essential to your search engine placement.

Link Text or Anchor Text: Link text is the clickable text which connects one web page to another.
Example: <a href="page.html">link text or anchor text</a>

Manual Submission: adding a URL to the search engines individually by hand.

Mirror site: Mirror sites duplicate content and are used for both legitimate and engine-spamming purposes. Legitimate mirror sites assist in downloading when a great deal of traffic is trying to reach a page or acquire a file. Illicit mirror sites attempt to fill a search results page with multiple destinations owned by a single entity. When Google discovers a mirror site whose only purpose is to dominate a search page, that site risks expulsion.

Organic SEO: Organic SEO or Natural SEO is Search Engine Optimization results appearing on the left hand side of a search engine results page. It is distinguishable from SEM which primarily focuses on pay-per-click Search Engine Optimization, which is usually, sponsored links appearing on the right hand side of the screen. Organic SEO usually has a much higher return on investment than SEM; in fact, it usually has the highest ROI out of any advertising or marketing medium.

Outgoing link: A link from your page to another page. Outgoing links don't build PageRank by volume, as incoming links (backlinks) do. However, Google pays attention to the text elements of outgoing links, and a page's optimization can be strengthened by consistent placement of key concepts in that text.

Page redirect: A background link that sends site visitors to another site. Page redirects can be used legitimately, as when a site moves from one domain to another. In that scenario, the Webmaster sensibly keeps the old domain active for a while, seamlessly sending visitors to the new location when they click the old one. As an illicit optimization technique, page redirects deflect visitors from the site indexed by Google to another site that would not be able to gain as high a PageRank. This type of redirect, when uncovered by Google, risks the expulsion of both sites from the index.

Prominence: Prominence is the ratio of the position of one keyword or keyword phrase to the positions of the other keywords in an XHTML section of the page. For example in the text enclosed by the BODY tag is one of sections of the page we measure keyword prominence in. Your most important keywords must appear in the crucial locations on your web pages because search engines like pages where keywords appear closer to the top of the page. They should preferable appear in the first paragraphs of your page. Also keep in mind if you include keywords closer to the bottom of your page it will have a negative effect on the overall keyword prominence calculations.

Reverse SEO: a term coined by Clinton Cimring in 2006, Reverse SEO is reducing the ranking or placement of results like negative press in a search engine by optimizing other pages for the same results. For more on Reverse SEO See our Reverse SEO page: http://www.searchenginepartner.com/Firs ... e-seo.html

Spam: Spontaneous Pointless Annoying MailGenerally refers to repeated and irrelevant content. As an optimization term, spam refers to loading a page with keywords or loading a search engine's index with mirror sites. Google reacts strongly to spamming, and takes harsh measures against Web sites that use spamming techniques to improve PageRank.

Spider: An automated software program that travels from link to link on the Web, collecting content from Web pages. Spiders assemble this vast collection of content into an index, used by search engines to provide relevant sites to searchers. Spiders are also called crawlers, bots (short for robots), or Web bots. Google's spider appears in Webmaster logs as Googlebot.

StopWords: Words that are common in a full-text file but have little value in searching. Words in a stopword file will be excluded from the indexes, considerably reducing the size of the indexes and improving search performance. For example these are stopwords a about an are as at be by com for from how.


Web 2.0: Web 2.0 is a trend in the use of World Wide Web technology and web design that aims to facilitate creativity, information sharing, and, most notably, collaboration among users. These concepts have led to the development and evolution of web-based communities and hosted services, such as social-networking sites, wikis, blogs, and folksonomies (the practice of catgorising content through tags). Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specifications, but to changes in the ways software developers and end-users use the interne

Web 3.0: According to Wikipedia, Web 3.0 is a phrase coined by John Markoff of the New York Times in 2006, which refers to a supposed third generation of Internet-based services that collectively comprise what might be called 'the intelligent Web'—such as those using semantic web, microformats, natural language search, data-mining, machine learning, recommendation agents, and artificial intelligence technologies—which emphasize machine-facilitated understanding of information in order to provide a more productive and intuitive user experience. Nova Spivack defines Web 3.0 as the third decade of the Web (2010–2020) during which he suggests several major complementary technology trends will reach new levels of maturity simultaneously.

]]> http://www.seoschool.biz/index.php?entry=entry100317-164624 * Directory: This is an index of web pages that have been compiled and organized by the subject or theme. Examples of these are About and Yahoo.
* Keyword: A word or a phrase used for searching for a specific web site located in the directories or search engines. These are the words or phrases that web masters use when they are explaining or describing their web site's content.
* Keyword Density: The frequency of the keywords or keyword phrases appearing in a page or a certain area of a page is known as Keyword Density. Getting this frequency just right is critical with regard to search engine ranking. The more often these words or phrases show up in a page, the higher the search engine ranking. However, repeating the words or phrases too often can result in the page being perceived as spamming and penalties will ensue.
* Link Building: Creating inbound links to one's web site is known as Link Building. There are several ways this can be accomplished. Some examples include ezines, reciprocal links, directories, newsletters, and search engines.
* Link Exchange Program: Many variations of this exist but most of the time this usually means a sign up program of web masters who agree to host and link to a members-only links page.
* Link Farm: Some link exchange programs are described by this term. They are simply random links that appear on a page but are rather useless when it comes to helping the page become popular. These can be seen as spamming.
* Link Management: This is the process of organization and maintenance of a web site's reciprocal links. Most of these are paid services. Examples include Links Manager and Links4Trade.
* Link Popularity: This term describes the number of sites that link back to one specific site. A lot of search engines use this as a way to determine the ranking of a web site regarding the search engine.
* Meta Description Tag: All web pages have a header that gives a short description of what will be found on the page. It is called the Meta Description Tag.
* Meta Keywords Tag: This is the tag that the web page header has containing the list of words that present the content found in the body of the page.
* Pay Per Click Search Engine: Some search engines rank web sites according to the amount of money paid for every click that goes from that search engine to the web site. It is called a Pay Per Click Search Engine.
* Portal: Basically, a directory, many portals also have added features to them such as chats, news, online calendars, browser - based email, discussion forums, and fax services.
* Reciprocal Links/Link Exchanges: This represents an agreement between two web masters to show each other's link on their web sites.
* Search Engine: This is a computerized index of web pages. When you are looking for information on a specific topic, this is where you will find the searchable database giving you options of pages to search. Examples of search engines are Google and AltaVista.
* Search Engine Placement/Optimization/Positioning: This is the process of trying to make sure a particular web site appears high in ranking in the search engines, also known as search engine optimization miami.
* Spamming: This is the act of abusing the typical search engine ranking techniques. These can be things such as the excessive repeating of a keyword, using hidden text, or sending unsolicited email in bulk.
* Vortal: This is a portal that is built around a particular issue.
Backlink: A link at another site, leading to your site. Also called an incoming link. The number and quality of backlinks represent the most important factor in determining a site's PageRank. The value of any backlink is determined partly by the PageRank of the linking site, which is determined partly by the quality of its backlinks, and so on. ]]> http://www.seoschool.biz/index.php?entry=entry100313-062948 2. Incorrectly diagnosing all the variables in an experiment.
3. Removing one variable from one of two competing subject groups
4. Not testing in a vacuum (running proper controls)]]> http://www.seoschool.biz/index.php?entry=entry100313-062805 http://www.seoschool.biz/index.php?entry=entry100313-050040 website design firm explains how placing buttons close to the objects that they relate to is a must in order to achieve website design success.

According to Peter Crisafi, Vice President of dzine it, Inc., a leading New York website design firm with clients throughout the United States, graphical user interface (GUI) elements, such as buttons, must be placed close to the objects that they relate to.

“It is important to ensure that users know to perform certain actions by putting checkboxes and other graphic elements close to the items that they are connected to,” says Crisafi. “Keeping a watchful eye on GUI elements will be beneficial for those that seek to increase website conversion rates through the improvement of a website’s usability.”

According to Crisafi, one of the oldest principles of human-computer interaction is that objects which are close together on the screen are almost always seen by the user as being related.

"Quite frequently, we see clients whose original website designers failed to keep this simple, yet important idea in mind,” says Crisafi. “As a result, users have overlooked many features because the sites violate the closeness rule.”

Crisafi says that the overall usability of a website is of the utmost importance to visitors, which is why adhering to such rules is necessary. A recent report says that overall website usability is improving but, he says, there is still a lot of work to be done.

Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit www.dzineit.net.

Copyright 2010 dzine it, inc. web design company. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

]]> http://www.seoschool.biz/index.php?entry=entry100311-145914
LinkedIn allows users to create company profiles that can provide detailed descriptions of a business and all of its products and services. When employees of the company link to the company profile from their personal profile, it means even more exposure and more opportunity to get the word out about the business.

Once a business profile is created and all of its employees have linked in, so to speak, business owners can begin to secure perspective clients by browsing through LinkedIn’s huge directory and connect with those that may be interested in the products and services offered.

LinkedIn is a business networking platform and has users from around the world. So, creating a business presence on LinkedIn gives business owners the opportunity to showcase their company on an international scale.

The key, however, is to be sure to stay on top of the business profile because weak profiles seldom attract attention. For people to take notice, business owners must ensure that their LinkedIn business profile is crisp, concise, compelling and value-driven.

Keeping a LinkedIn business profile fresh will not only help grow a business network but help in search engine optimization as well.

Copyright 2010 dzine it, inc. web design company All rights reserved. This material may not be published, broadcast, rewritten or redistributed. ]]> http://www.seoschool.biz/index.php?entry=entry100306-063403 Leading New York search engine optimization and Internet marketing firm says that Google’s new “real-time” search can boost traffic for those that take advantage of social media marketing.

According to Peter Crisafi, Vice President of dzine it, Inc., a reputable Manhattan search engine optimization (SEO) and online marketing firm with an array of clients worldwide, Google’s new “real-time” search bridges the gap between social networking and search marketing.

“Google’s new real time search is about as direct as it gets when it comes to social networking and search marketing,” says Crisafi. “With this new search parameter, Google offers users real-time search results from Facebook, Twitter, MySpace, and other social networking sites.”





Web Design Company]]> http://www.seoschool.biz/index.php?entry=entry100305-155607
The industry is always quite generous with information, but one subject that is rarely covered is how a business’s website is optimized.

While different SEO companies will approach optimization in their own unique way, most of them will cover similar areas. It is in the best interest of companies hiring an SEO firm to familiarize themselves with these universal approaches.

The first thing a professional SEO firm will do when setting up a new search engine optimization campaign is conduct a complete analysis. In most cases, an SEO expert will complete a thorough analysis of the existing website’s traffic, any existing SEO assets, its rank in major search engines and any negative impacts of previous SEO approaches.

The next course of action is to conduct a keyword analysis. It is one of the most important steps in any SEO campaign.

Proper search engine optimization is impossible without a comprehensive list of relevant keywords associated with the business and the product or service that is offered. This will help determine what keywords to target and determine the type of competition that the business will face.

Finally, a search engine optimization plan will be drafted for implementation. This will not only include the targeted keywords and the existing website’s problem areas, but the planned tactics for the SEO campaign.

When the plan has been drafted, the work begins and the magic starts to happen. Once a good SEO campaign has been implemented results should take shape within a few weeks.

Copyright 2010 dzine it, inc. Web Design Company All rights reserved. This material may not be published, broadcast, rewritten or redistributed. ]]> http://www.seoschool.biz/index.php?entry=entry100228-070810 search engine optimization techniques used today. Image search is widely used and many website owners see an increase in traffic when their images are optimized for good search engine ranking.

SEO can refer to many website components and can include local optimization, real-time optimization, video optimization, and, of course, image optimization.

It wasn’t long ago that website owners were complaining that search engines were indexing their images and clogging up servers with increased traffic. Now that experts in my industry have discovered ways to harness image traffic, image optimization has become an integral part of most Internet marketing plans.

Image search traffic is gold to website owners looking to market their business online. Although image optimization takes a little extra thought and creativity, it doesn’t take a rocket scientist to successfully optimize website images.

When optimizing images for search, the key is to create detailed, informative filenames, ALT tags, anchor texts and a clear context for the images. In other words, whenever possible, place images near relevant text and provide good descriptive captions for images.

Copyright 2010 dzine it, inc. New York Web Design All rights reserved. This material may not be published, broadcast, rewritten or redistributed. ]]> http://www.seoschool.biz/index.php?entry=entry100221-211004
While more companies continue to jump on the search engine optimization bandwagon, offering what they say are effective SEO campaigns that will that will skyrocket a website to the top of major search engines, the truth is many of them have no clue about what it takes to effectively optimize. As a result, many website owners are paying an incredible amount of money for promises that are never kept.

No SEO expert can guarantee a top rank for a website because Google and other major search engines change their algorithms periodically. This is one of the themes of dzine its Expresso SEO courses, which aim to teach individuals how to harness the power of the Internet to increase business. Unfortunately, many so-called “SEO experts” are promising results that no one can truly guarantee.

There is no doubt that there is an art to search engine optimization, but an SEO expert can only follow the basic principles in order to optimize a business’s web presence. For the uninitiated, or the layperson that is looking to utilize SEO for the first time, it is easy to get sucked into such outlandish promises.

The best way for a potential client to investigate the claims of a particular SEO service provider is to judge them on what they have already accomplished. For example, a company selling SEO services that guarantee a certain page rank, should have the same ranking themselves.

In many cases, alleged SEO experts sell search engine sponsored listings to their clients and claim that such placement represents natural search engine ranking. This is not the case. Although sponsored listings will get a business to the top of the search engines more quickly, there is more work involved in getting a site to the top organically.

Copyright 2010 dzine it, inc. Web Design Company All rights reserved. This material may not be published, broadcast, rewritten or redistributed. ]]> http://www.seoschool.biz/index.php?entry=entry100213-073146 search engine optimization techniques to infect as many Internet users as possible. Hackers are increasingly exploiting search engines and social networking sites in an effort to infect large number of computers as quickly as possible.

dzine it’s Expresso SEO courses aim to teach individuals how to harness the the power of the Internet to increase business. These courses include social networking techniques as part of search engine optimization training. Unfortunately, he says, many hackers are exploiting the same techniques to wreak havoc across the World Wide Web.

As search engine optimization techniques get more sophisticated, so do the techniques employed by today’s cybercriminals. Just as social networking sites have become a new platform for search engine marketers, they are also becoming a new platform for cybercriminals, who are combining old and new techniques to infect as many people as possible.
The newest wave of Trojans being spread throughout the Internet, some of which are tricking users into purchasing fake anti-virus programs, should be a wakeup call that Internet users must band together to create a greater awareness of such malicious practices.

Sadly, nearly 14 percent of all web searches for trending news and buzzwords lead to websites that infect computers with malware. There is not enough awareness among businesses or the general public about this growing problem, which is why we strongly suggest that everyone educate themselves about security measures available.
Copyright 2010 dzine it, inc. Web Design Company All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
]]> http://www.seoschool.biz/index.php?entry=entry100213-065452
According to Peter Crisafi, Vice President of dzine it, Inc., a top search engine optimization (SEO) and website development firm offering its services to clients across the country, blogging is a great way to drive traffic to a business website, but only if a boost in search engine rank isn’t the blog’s only focus.

“A blog that is stuffed with keywords and does not provide anything of value to readers is actually counter-productive and it reflects poorly on the website it is meant to promote,” says Crisafi. “If a business takes this keyword-stuffed approach, the blog will not achieve its primary goal, which is to convert traffic into sales.”

A good business blog should inspire readers to become a customer and, if well-written, a blog can help a business to connect with its customers, according to Crisafi.

“It may seem like common sense, but surprisingly there are many business blogs that offer no valuable or useful information,” says Crisafi. “By the same token, blog posts don’t need to be essays either. A good blog post should be short and sweet, averaging about 250 words, focused on a targeted keyword list.”

Focusing on a targeted keyword list does not mean keyword-stuffing, however, according to Crisafi.

“Just like content on a good website, there should be a balance,” says Crisafi. “A good content writer or blogger will know how to offer quality, useful content that also features the right amount of keywords and phrases needed to drive traffic.”

Copyright 2010 dzine it, inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. ]]> http://www.seoschool.biz/index.php?entry=entry100206-063418 SEO strategy requires proper planning.

An online marketing campaign will not be successful if not carefully planned and researched in advance. An SEO campaign should be treated like an upcoming business trip. Before leaving, a traveler will pack everything he or she needs before heading off to their destination. Before launching an online marketing campaign, the same preparation is also required to reach a desired destination or, in this case, goal.

Early research can help to ensure that website owners do not make needless mistakes. Good research will point the plan in the right direction, making it vital to any SEO campaign.
The first step is to do quality marketing research to determine the website’s target audience. This will help to determine what avenues to use in the SEO campaign.

For example, if targeting a younger generation, a website should utilize sites like Facebook and other social media outlets. For a more upscale, business-minded audience, a niche-specific blog, coupled with a good online press release campaign is necessary.
Gathering information about business competitors is the next logical step in the SEO planning process. Becoming familiar with the SEO tactics of competitors will help to identify successful methods, as well as those techniques that aren’t working.

Finally, keyword analysis and research can be done to determine what search terms customers are using to find a particular business or website.
With each of these elements in place, a good search engine optimization plan can be mapped out and executed.

Copyright 2010 dzine it, inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
]]> http://www.seoschool.biz/index.php?entry=entry100130-064043 SEO experts giving their own advice as to what will work best, choosing the right SEO strategy can be daunting. Whether it is the use of blogs and press releases, social media marketing techniques, or a good old-fashioned website re-write, the best course of action is to keep online marketing plans simple.

It is easy to get bogged down with the hundreds of SEO methods that exist, but the key is to draft a plan that suits a business's specific needs and keep an online marketing outline in perspective. No website can succeed following the advice of every SEO expert out there, because good optimization requires a subtle mix of the right techniques specific to a certain website and its goals. Savvy users are now sensitive to SEO techniques and sites that feature too many bells and whistles can actually turn visitors off.

The key is to stick to the techniques that will grab a website’s target audience. If a website’s target is a Twitter-savvy crowd then using a social media plan is the way to go, but if a business caters to industry-specific professionals in a niche market, harnessing the power of press releases and blogs may be a better SEO move.

This doesn’t mean that website owners shouldn’t pursue new audiences. A main objective to SEO is to bring more traffic to a website and implementing new techniques can expose a business to new markets. However, businesses should build their plan around what they already have, instead of starting from scratch.

Copyright 2010 dzine it, inc. a New York Web Design Company All rights reserved. This material may not be published, broadcast, rewritten or redistributed.]]>