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If this sounds familiar, it may be time to hire a search engine optimization expert. The key is to ensure that you are hiring an experienced individual who will review your site, consider your business goals, target visitors and identify strategies to improve your search engine rankings.

Some of the remedies that an SEO expert might prescribe for an ailing website may include rewriting HTML title tags, fixing structural issues that are preventing search engines from crawling and indexing the site’s content, and obtaining quality links from relevant websites.

Small business website owners should look for the following qualities in an SEO expert:

1. Experience. Anyone can set-up an SEO company and call themselves an expert, but that doesn't mean that they know what they're doing. There are hundreds of techniques that go into successful SEO and it takes many years of experience to do it right.

2. Knowledge of the 3 SEO Levels. There are three levels of SEO. They include the technical side (such as website structure), on-page optimization and off-page optimization. SEO should not be one-dimensional, so be sure that your SEO expert can handle all three.

3. Proven SEO Success. It easy to talk the talk, but only satisfied customers can verify that an SEO company can walk the walk. Be sure to check at least three references.

4. Marketing Savvy. Website content needs to be written not only for the search engines, but for potential customers as well. This is why your SEO firm should have the ability to market your business appropriately, not just add a bunch of keywords to your website.

5. Great Communication Skills. Your SEO expert should be able to tell you exactly why certain changes need to be made to your website and your campaign, and what the results of those changes might be.

These are just a few of the traits that a small business website owner should look for when shopping around for an SEO expert.

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So, what does this big change mean for businesses that depend on their Google rank for traffic and sales?

Personalized results are the default when users are logged into their Google account, so it will be harder for businesses to determine their rankings.

It will also be harder for customers to find your business and for your website to get traffic because, more often than not, Google Plus results will be appearing before public listings. Now, on an average search, two out of three top results, traditionally coveted for clicks, will be filled with social mentions.

Google has long been under fire for an algorithm that struggles to produce the most relevant results. Now with “Search Plus,” he says that it doesn’t seem like they are doing much to head in that direction.

It has everything to do with relevance, but the problem is that these results are not always relevant.
While the savvy surfers know to switch between personal and public, a business cannot assume that all of its potential customers are going to know the difference.

It is becoming all too clear that you can’t have search without social results, but since Facebook and Twitter results aren’t aggregated into public search, companies need to put an even bigger emphasis on not only creating a brand page on Google Plus, but being an active member.

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Many clients have little or no knowledge of SEO and this can often pose a problem for the SEO firm.

Without at least a minimal level of SEO education, actions taken by a client can actually be detrimental to the SEO efforts of their agency or consultant. That is why it is important for SEO experts to ensure that their clients have enough knowledge to understand SEO, its aims and methodologies, and what they can do to ensure that they get the best results.
Here are some ways that clients can undermine an SEO campaign:

1. Changing the website without telling the SEO expert. From launching new sections, rolling back to an old version of the site, rewriting copy or redesigning the site, it is important for site owners to get the SEO perspective before any changes are made.

2. Using a new CMS that doesn’t allow critical SEO changes. A content management system (CMS) that doesn’t allow for vital elements like title tags can be a major cog in the wheel. There is nothing worse for an SEO expert than title tags and being granted CMS access only to find that you cannot implement those tags.

3. Having a slow sign-off process. Someone from the company needs to sign off on any work that an SEO firm is proposing because, of course, it costs money. Because SEO is continually evolving, and dramatic changes can happen overnight, SEO experts have to be quick to react, and need the flexibility to be able to adjust both strategies and actual on-site optimization quickly and decisively. Their ability to do so can be hampered by the need to go through a lengthy sign-off process.

4. Confusing SEO with PR and advertising. A lot of website owners don’t realize that some SEO methods have nothing to do with their brand. When it comes to building links the emphasis is on finding interesting angles that will work well. When clients apply their own brand guidelines to completely external posts or even insist on SEO experts writing only about their products, it can become very difficult.

5. ‘Helping out’ with link building. It is great when clients take an interest in link building, but not when they fall for paying for 10,000 links. This tactic doesn’t work and such activity can seriously undermine a strategic link building strategy. Clients should be strongly urged to check with their SEO expert before ‘helping out’ with link building.

It is important for SEO experts to work with their clients to ensure that they understand the basics of SEO, so that they can clearly understand their role in an Internet marketing campaign.”

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Business owners need to remember that there is no one trick that can ensure a great search engine rank. A great online marketing strategy is one that pulls together a number of disciplines and great pages are the foundation of any great strategy.

In other words, website owners need to build from great content and on-page SEO.

Here’s how:

1. Search-Friendly URLs. Although a small part of the algorithm, search friendly URLs should be part of your overall strategy. Apart from the obvious benefit of having keywords in your URLs, they can also help by providing anchor text for people linking to the page.

2. Heading Tags. Although the effect that heading tags have on rank is also quite minimal, it is no excuse to ignore them. Not only do the heading tags allow the SEO to flow through your page, they also help users confirm that they are on the right page.

3. Optimized Copy. Although you shouldn’t over-optimize your copy, some level of optimization is necessary. However, as the search engines become more sophisticated, businesses need to avoid blatant optimization and trickery.

4. Image Use. There is strong evidence to suggest that images and Alt text play a role in the way a web page is ranked. Do not include images just for the sake SEO. Well chosen images can enhance a web page by helping the user understand what it is about.

5. User-Led Copy. Make sure you know who your visitors are, what they need and what they want. Your website is the most valuable marketing outlet you have, so be sure to give it the attention that deserves.

6. Video Use. Videos have been turning up in search results for years, but so many businesses still fail to see the benefit. Featuring videos on your web pages allows you to better communicate with customers and also diversifies your search visibility.

On-page SEO is about creating useful, sharable, rich web pages that deserve rankings based on their quality. As such, business website owners must combine tested SEO techniques with usability, marketing and psychology to create websites that will rank well among the search engines.

Copyright 2011 dzine it, inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
]]> http://www.seoschool.biz/index.php?entry=entry120102-082957 reputation management changes daily, it is vital that businesses stay on top of the most recent trends.

One of the most recent trends, as it relates to the Google search engine, is the use of Google+ Business Pages.

Google is slowly integrating Google+ content and pages into their normal search results. As a result, there are many positive implications for businesses looking to increase brand recognition and online reputation.

Google is perhaps one of the most trusted search engines, in part because of their ongoing mission to offer only the highest-quality search results to users. There is no better way to build an online reputation than through the use of Google and its products.

With all of this in mind, Google+ Business Pages are ranking incredibly well, when then are set up correctly. As the service increasingly integrates into the Google search space, the implication for online reputation management will increase as well.

Google+ Business Pages are only showing up for a limited amount of search queries, but with all of the testing and changes taking place, no one really knows what tomorrow will bring.

One thing is for certain, however. Posting favorable content to Google Plus can only help your reputation and brand management campaign.

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With so much content out there, businesses need to make theirs stand out to both website visitors and search engine spiders. Every good website marketer knows that there is a fine line that must be walked if you want to offer engaging and SEO-friendly content.

Consider the following four SEO tips for content development:

1. Know Your Audience
Regardless of the need for a good SEO campaign for success, businesses need to remember that it’s all about the customer.

The trick to writing great content is to completely ignore SEO-friendly wording, at least in the beginning. Businesses need to start by “tuning in” to the wants and needs of their audience.
This can be done by monitoring what they are saying through social media, polls and your conversations with them. The more you learn, the easier it will be to create good content.

2. Be Truly Unique
Once you know exactly what your audience wants, the next step is to deliver.
Businesses need to be creative with their content development. This includes using slide shows, infographics, video and high-resolution photos, to go along with quality textual content.

3. Remember That You Are Writing for the Web
Writing for the web is different than writing for other mediums.
People behave a certain way online. They scan content for informative headlines, appealing images and well-constructed pages.

What this means is that web content needs to include the following:

• Meaningful headlines that use SEO-friendly keywords.
• Lists and bullets used to organize information
• Graphics, photos and illustrations.
• Pages that are segmented into manageable sections

4.Proper Keyword Placement
It is important to use SEO best practices and place your keywords in the right locations to increase page rank and
visibility.

Although it’s important to use targeted keywords and to place them correctly, your priority should be your readers. Provide them with easy-to-read content, even if you have to sacrifice using a few good long-tail keywords.

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Based on those trends, four facts about the future of SEO that will heavily influence which sites that succeed in the long run.

1. Content is King

Yes, you hear everyone in the industry saying this ad nauseam and there is a reason for that.
The primary goal of the search engines, like any business, is to make money. They can’t make money if people avoid their services because the results are perceived as low-quality.
This is why the search engines will always be engaged in the process of refining their algorithms to provide the best possible results.

2. Natural Backlinks Work Best

While a website may temporarily succeed in earning high rankings from being listed on a website that is stuffed full of profile links and paid links from spam sites, its progress will be short lived.

In the long run, it’s a better strategy to focus on obtaining the good-quality, relevant backlinks that will stand the test of time.

3. Personalized Search is a Reality

In terms of the integration of social profiles into search results, what we have experienced so far is only the beginning.

Personalized search results are anticipated to expand in scope. This means that building your professional network is critically important to online success.

4. Optimization for Multiple Platforms is Necessary

Website owners need to be aware that people might be looking for information about their business on various platforms, making it crucial that they optimize their website for as many of them as possible.

This means launching a mobile-ready version of your website and maintaining profiles on sites like Google Places and Yelp, which are likely to be used as information sources by third-party programs like Siri.

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]]> http://www.seoschool.biz/index.php?entry=entry111212-104944 As the line between social media and SEO continue to become thinner, social media becomes an increasingly important SEO component. The fact is, social media is about relationships. Relationships, as we know, help to prove the relevance that is at the core of organic search.

It is also no secret that Facebook currently boasts a whopping 800 million active users and that 50% of them log in to their accounts daily.

You can bet that your customers and prospects are included in those numbers. They’re on Facebook and they are likely trying to engage with your brand.

For businesses without a Facebook page, there are ten reasons why they need to get on the bandwagon.

11. Major search engines crawl and index Facebook Pages because they are publicly available. As a result, Facebook Pages do come up in search engine results.

12. Google recently started crawling and indexing Facebook comments.

13. Many people actually begin their searches on Facebook.

14. SEO is increasingly becoming all about “web presence” and businesses without a Facebook page do not have a good web presence.

15. Your target audience is on Facebook.

16. The “Like” button is just as valuable as a backlink to your website.

17. Anyone who “Likes” your business can be considered a new “lead” or “contact”.

18. You can use your Facebook presence to build additional quality backlinks.

19. Facebook is mobile accessible, giving businesses another platform to market their content and brand.

20. Your competitors probably have a Facebook presence.

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Relevance is Key

Website owners need to be mindful of the correlation of the site’s heading, first paragraph and the first internal link anchor text instance as it relates to the page title element, meta description and page naming convention seen by an initial query.

In other words, if the search engine results page display does not paint an accurate picture for the click through, you are simply inflating your bounce rate.

Relevance Reinforcement

Headings that consist of the same two word keywords that reside in the title element do very little to create
enticement toward an end goal.

The key for you as a website owner is to tell the user how you can provide a better solution for their keyword phrase than another website. Likewise, you need to provide visitors with a main navigation that offers a road map to an end goal.

Stop Using PDFs

Although PDFs do rank, they will certainly rank better as HTML files.

While PDFs allow your visitors to see large content files rather quickly and efficiently, they do not offer the same HTML page experience of supporting navigation and there are usually no links in the PDF that allow the user to peruse the site further.

If you must use PDFs, provide a link to the homepage or most relevant site page in the footer of each page of that PDF.

Most of these quick fixes have nothing to do with technical search engine optimization. Instead, these are simple mistakes or occurrences that most website owners don’t think about.

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You have to start by building a solid foundation, sharing quality content, and engaging on a daily basis if you want to create a quality Facebook page. You want to get quality “likes” and return visits from people who are actively interested and engaged in what you do.

There are a number of ways to make this happen.

1. Ask them to like you. A simple button (you can get one from Facebook) and some basic instructions are all you need to get the ball rolling.

2. Give them a reason to like you. People get several page invites per day. With hundreds of thousands of pages out there, you need to let people know why they should like you over someone else.

3. Make your Facebook page an extension of your website. A Facebook page is like a free mini website, so treat its landing page like your website’s homepage. It is your opportunity to catch the visitor’s attention in four seconds or less.

4. Make your page actionable. Your landing page can be just as dynamic as your website. Therefore, you should include a hyperlink to your site and showcase other key links, without over complicating the page.

5. Be competitive. Offer a good deal, special offer, or a fun competition. This will help to create buzz and keep your fans engaged, while enticing new visitors to click the “like” button.

These are some of the most common ways that you can really hit a home run with your Facebook page and get the most out of all that the social networking giant has to offer.

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]]> http://www.seoschool.biz/index.php?entry=entry111122-084313 small business website owners. In addition, it sends their search engine optimization specialists scrambling to figure out their next move as it relates to ongoing SEO campaigns.

It has become common knowledge that when Google updates its infamous search algorithm, many websites are at risk of being left in the dust. However, the search engine giant’s most recent update came with that very same warning, a first for the company.

This newest update, announced earlier this month, came with a very important warning to website owners. They basically announced that if you don't update your website on a regular basis, you will most certainly see a sudden drop in web traffic.

Most specifically, the newest update will impact searches for recent events, hot topics, regularly occurring events and information that changes regularly. Many more websites will be affected this time around.

Google says that the previous Panda update affected around twelve percent of searches, while this newest update will impact nearly thirty five percent of searches.

In response to the most recent Google update, there are a couple of steps that small business website owners need to take to ensure that they do not lose ground on what is arguably the world’s most popular search engine.

First, businesses need to create a blog that will keep your customers informed of recent updates in your industry. A blog offers the kind of timely content necessary to stay on top of the search engine results pages.

Small business website owners also need to regularly update their product and service offerings or maintain a news section, both of which can satisfy the requirements of the new algorithm.

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If you are guilty of any of the following four mistakes, you may be mishandling your SEO campaign.

Mistake #1: You focus too much on your Google ranking.
Obviously, the higher you rank on the search engine results pages (SERPS) the better, but this should not be your primary concern.

Search engines are increasingly trying to personalize users’ search experience which means that results will vary from person to person based on search history, location and other factors. Rank is important, but it should not be the only thing you care about.

Mistake #2: Your blog is stale.
If you have a business blog, but you haven’t written a new post in six months, it is time to reevaluate your search engine optimization efforts.

SEO thrives on the consistent production of fresh content that is good enough to connect with, engage and educate your target audience. A stagnant blog will hinder the overall success of your SEO campaign.

Mistake #3: You use your social networking profiles like they are ad spaces.
Facebook, Twitter and LinkedIn should not be used as giant advertisements.

If you want to get the most from your social networks, you need to build relationships with your customers and create an online community for your brand.”

Be sure to use your social profiles to promote and share content, address customer service issues and engage in conversation with your audience.

Mistake #4: You think that all links are good.

Links are incredibly important to your SEO campaign, but not all links are created equal.

Don’t compromise the integrity of your online presence and your SEO campaign by participating in black hat link exchanges or blog comment spamming. Quality, not quantity, is what really matters when it comes to link building.

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Most people that sign up for SEO classes or conferences recognize that they don’t know everything about SEO and they often have a lot of questions that they want answered. It is best to write down those questions and enter the
conference or seminar ready to learn and to get the answers to those questions.

Asking Questions

When someone is talking about something you don’t fully understand, it is best to speak up and ask for clarification.

Asking questions can ensure that you fully understand the speaker’s position. If you don’t agree with their point, ask them to clarify with evidence to support their argument.

Mingle

When it comes to getting to know others in attendance, you can mingle both online and off.

Twitter is a fantastic conference or seminar mingling tool because you can learn all kinds of stuff about people on Twitter. It offers a great way to not only get to know people attending the event, but get to know the right people.

Plus, Crisafi says that if you are genuinely interested in what someone said on Twitter, then it can create the perfect opening to a conversation with that person.

Make a Commitment

Whether you attend a conference or a single SEO class, make a list of actionable steps based on what you have learned and commit to completing them.

Any great insight you take away from an SEO seminar will be useless if it gets lost inside your head. You need to commit yourself to what you have learned and do something with it. Start by writing a blog post about your experience.

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]]> http://www.seoschool.biz/index.php?entry=entry111031-080547 SEO expert is competence and professionalism.
The way to find out if a company or an individual is competent and professional, as well as legitimate, is to do your due diligence. You must check credentials thoroughly and exercise common sense.

Consider the following steps when searching for an SEO firm to help you achieve your business goals:

1. Verify their contact info. If the company provides an address, Google it to be sure that it is real and if they provide a telephone number, call to see if it's answered by a person or an answering service. If they don't provide a telephone number, move on.

2. Talk to their clients. If they publish testimonials on their website, try and contact a few of their customers and get their feedback. If the company can't provide testimonials, they're probably bogus.

3. Visit SEO forums. Visit reputable SEO forums to find out what others have to say about the company.

4. Check their Better Business Bureau (BBB) rating. Most members of the BBB post it on their website with a link to their record.

5. Avoid companies that send you unsolicited e-mails. Legitimate companies don't send unsolicited e-mails and they don't send spam.

6. Avoid companies that don’t rank well on major search engines. If an SEO company can’t to secure a competitive ranking for their own site, they likely can’t secure one for yours.

7. Don't rush. Choosing the right SEO consultant is critical to the success of your business, so don’t rush into any decisions when it comes to hiring an individual or firm.

8. How long have they been in business? A company's longevity is a good indication of how good they are at what they do.

9. Are they experts in their field? Ask if they or anyone on staff has written articles that have been published on reputable SEO websites or if they have spoken at major SEO conferences. These are indicators of professionalism, reputation and expertise.

10. Ask for a money-back guarantee. If you aren't satisfied with the results, or if the company hasn't delivered on their promises, you should be entitled to either a full or partial refund. Avoid companies that won’t stand behind their work.

It would be great if we could take SEO companies at face value without being suspicious. However, especially when it comes to SEO, there are a lot of unscrupulous companies out there, so you have to stay on your toes.

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Maybe your website was hit hard by recent algorithmic updates and you’ve built links like crazy with no results. The bottom line is that link building alone just isn’t enough to sustain your website.

The following five issues can affect your link building efforts:

1. Failure to properly institute server redirects. There are so many websites out there that are not using a 301 on one version of their site to the other version. This will ultimately causes issues with indexing and linking. If you run both www and non-www versions of your site without a 301, you are splitting the link juice. It is important to pick one or the other.

2. Failure to properly structure internal links. From poor internal anchor text to wasted navigational space on lower-quality pages, poor internal link structure is one of the most common problems facing websites today. If you have hundreds of products to offer, there are better ways of marketing them to the user than having all of them listed in your left-hand navigation bar. Also, don’t waste the opportunity you have to offer great internal anchor links.

3. Failure to alert your users about your social networks. If you have a Twitter or Facebook account associated with your business, you need to list it on your home page and every page of your website, for that matter. The same holds true if you have a company blog, a YouTube channel, or any other piece of Internet real estate that your company owns.

4. Failure to use 404s properly. Different website owners handle 404s differently. Some companies send any page-not-found request back to the home page, while others use a custom 404 scenario, some of which can be quite creative. The bottom line is that you don’t want to leave your visitors hanging. If you have links going to pages that are no longer found, it really results in a bad user experience which will leads to fewer conversions.

5. Failure to properly use Robots.txt. If your website has a lot of PDFs, Excel spreadsheets and other files that don’t rank, they should be added to your robots.txt file. However, if they drive relevant traffic to your website, don’t block them. It is best to go through the entire site before blocking any files or pages and make sure
that you are making the right decision.

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]]> http://www.seoschool.biz/index.php?entry=entry111018-113343 search engine optimization campaign at the same time.

Consider the following tips for SEO keyword optimizing your tweets:

1. Make a list of relevant keywords. Create a text document that includes all of your important keywords. Writing down your keywords will force you to consider each one carefully.

2. Prepare your Tweets. Write your tweets ahead of time, using the keywords on your list. Try and develop at least ten different interesting and informative tweets.

3. Use your business name as your Twitter handle. If you cannot use your business name as your Twitter handle, try using one of your keywords. Remember that your handle precedes each of your tweets.

4. Incorporate your keywords into your bio. Search engines index the information found in your Twitter biography. Because Twitter limits your biography to 160 characters, use your keywords wisely in sentences that are informative and clever.

5. Use hash tags. Use your keywords as hash tags whenever possible and whenever it is appropriate. A hash tag is a pound sign, or “#”, and is used by people on Twitter to participate in conversations about a particular subject.

6. Include your URLs. Don’t forget to use the URL of your website and/or blog inside of your Tweets. Also consider including other useful and helpful blogs and sites from other trusted resources. This balanced approach to Tweeting will be appreciated by your followers and drive traffic to your site as well. Use a URL shortening service to remain within Twitter’s 140 character limitation.

Copyright 2011 dzine it, inc. Website Marketing Experts All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
]]> http://www.seoschool.biz/index.php?entry=entry111013-095459 website development consultant, I have worked with many content management systems over the years. When it comes to SEO, some of them provide better options than others for optimization.

Consider these five key features to look for when choosing a search engine optimization (SEO) friendly content management system (CMS):

1. The ability to edit title tags on every page of your website. Most CMS platforms allow standard title tags on every page of your site, but you want a system that gives you the ability to edit the title tag on every page, making it unique to that page's content. Title tags are important because they serve as the link in your search engine results. This is why it is so important to customize it to that page by adding keywords.

2. The ability to edit meta tags on every page of your website. Like title tags, some CMS platforms allow you to provide a standard set of meta description and keywords tags that will apply to every page of your website. However, a standard meta description will not do your pages justice or necessarily contain the keyword phrase you're targeting for a given page. So, if the CMS you're considering doesn't have the ability to edit meta tags on each and every page, consider a different option.

3. The ability to auto-generate XML sitemaps. Although there are not many CMS products that will automatically create a new XML sitemap as new content is added, there are a few. For the ones that do not, plug-ins do exist to take care of the job. This feature can be very helpful in helping to avoid manually regenerating sitemaps on a regular basis.

4. The ability to generate search engine-friendly URLs. Most CMS products actually have this feature, but not all webmasters use it. Search-friendly URLs will change the standard CMS URL string into a cleaner looking URL.

5. The ability to add canonical tags. There are times when duplicate content is necessary. Since search engines frown upon duplicate content, the canonical tag allows you to identify duplicate content and tag it in such a way that the SEO value is assigned to only one of the pages.

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This most recent version, known to the SEO world as the Panda update, has seen countless revisions since it was launched earlier this year. The first version of Panda sent shock waves across the Internet as it pulled hundreds of thousands of websites from their spots on top of Google’s search engine results pages.

Subsequent revisions have actually scaled back the intensity of the algorithm, particularly with regard to original content vs. spam.

This latest Panda update, of course, continues to favor unique content, but also puts greater value on embedded video content.

Video sites will likely prosper under the new formula, which is why business owners need to consider developing and publishing videos related to their industry. As search engine crawlers increase their power to look inside videos and read the contents, videos will continue to become better indexed and more highly prized.

Google makes about 500 adjustments to their algorithm every year. However, he says that webmasters seldom see abrupt changes as a result of these tweaks.

What we can take from the Google’s most recent announcement is that minor changes in ranking positions are going to happen continually and, this time, small business owners need to consider video for SEO.

Copyright 2011 dzine it, inc. Internet Marketing Specialist All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
]]> http://www.seoschool.biz/index.php?entry=entry111003-110831 SEO activities into one place and, of course, there is no shortage of great SEO software available.

However, before you pull the trigger on purchasing search engine optimization (SEO) software, there are a four points that a business website owner should consider.

Good SEO software can actually cost more than an SEO consultant.

It is not unheard of for businesses to spend hundreds of dollars a month on SEO software. While the cost of an SEO consultant might vary, it is often more cost-effective in the long run to hire an SEO service provider.

An SEO consultant allows you to work with a real person that is dedicated to the success of your online marketing campaign. That individual can help you to build a custom campaign that takes your unique business goals and assets into consideration.

SEO software can streamline the process, but it cannot do your SEO for you. An actual person will take the load off of your shoulders so you can focus on other things.

Like any other software, you have to learn how it works.

Business owners need to factor a learning curve into their SEO calendar.
If you don’t understand all the facets of your SEO software, you aren’t able to take advantage of all it can do for you.

You need to make time to use the software.

After you factor in time for learning the software, you still need to find time to use it.

If you don’t have the time to implement and use the software now, chances are you won’t any time soon.
It would be better to invest in an SEO consultant who can take all the work off your hands.

You need to learn SEO basics.

SEO software is a tool, but you still need basic SEO knowledge to make it work for you.

As a business website owner, you will still have to learn the basics of SEO, learn the difference between white hat techniques from black hat techniques, and understand social media integration, at the very least.

Copyright 2011 dzine it, inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
]]> http://www.seoschool.biz/index.php?entry=entry110929-100741 search engine optimization (SEO). The truth is, however, that SEO is not a magic bullet and there are other areas of website development that need to be finely-tuned during an SEO overhaul if you want to achieve success.

The purpose of a good SEO campaign is to deliver inbound traffic to your website. Once traffic is there, it is up to your brand, website, product or service to convert that visitor into a client.
Before you blame your SEO campaign, consider some of these other reasons for sluggish results:

Poor Layout
If visitors find it hard to locate relevant information, or if your website features poor navigation and does not flow properly, your target audience is more likely to ditch you for your competitor.

Poor Content
Treat you content as if it were your virtual salesperson. If your website features poorly written content or fails to communicate your message effectively, your audience will notice and move on.

Outdated Design
While design is subjective and beauty is truly in the eye of the beholder, a modern website design is crucial for brand and trust building. Remember, first impressions count and you only have seconds online to make that first impression.

Website Errors
Whether your website has broken links, pages not found, or forms that don’t work properly, errors frustrate visitors. When they click on a link that leads to nowhere or have trouble filling out a form, there is no way for you to build trust and confidence in your brand.

Lack of Updates
Keeping your website content fresh is necessary for success. This doesn’t just mean textual content either. Having updated photos and timely announcements will keep visitors coming back for more.

No Social Media
Social media is everywhere and it has changed the way people connect and do business online. If you do not include social media in your marketing strategy, you will fail.
]]> http://www.seoschool.biz/index.php?entry=entry110926-154330 SEO experts out there that are guilty of telling clients something about SEO that is either an exaggeration or downright lie.

Unfortunately, there are a lot of unscrupulous online marketing firms that will tell you anything to get your business.

Here are ten SEO myths that every website owner should recognize before hiring an SEO consulting firm.

1. Satisfaction can be guaranteed. There is no such thing as guaranteed organic search engine rankings. It is best to not trust anyone who promises otherwise. With more than 200 factors in the Google ranking algorithm, there is no way that anyone can control all of them.

2. High Google PageRank = High Search Engine Rank. Google PageRank is only one of Google’s ranking factors. Although it is a fair indicator of a page’s link popularity and it may weigh more heavily than other factors, it is not uncommon for a web page with a lower PageRank to rank higher in the search results than those with a higher PageRank.

3. Google endorses certain SEO companies. Any company claiming to be “endorsed” or “certified” by Google is lying to you. Although the company offers certification for its Analytics and AdWords, they offer no stamp of
approval for any SEO company.

4. Meta keyword tags matter. Google considers the Meta keyword tag to be a waste of time. Some smaller search engines do use them and they are quick and easy to do, so it can’t hurt to use them. However, don’t agonize over them or you will be wasting your time.

5. Cheaters win. Cheating is always a bad idea and when it comes to SEO, it is an even worse idea. “Black hat SEO,” as it is called, may work once in a while, but when the search engines find you out, you will likely be banned from search engine results.

6. You should stuff your content with keywords. While keywords are important, using them too often will destroy the page’s power to influence audiences. Pay attention to your keywords and use them, but make sure you write for your readers, not for the search engines.

7. Using Google AdWords will boost your rankings. Google says there is no connection between participating in AdWords and organic rankings. Any good SEO expert will agree.

8. Your home page is the most important page of your site. The concept of a “landing page” is really only relevant to PPC advertising. Almost any page on your website can show up in organic search engine listings at any time.

9. You can “set and forget.” Once the brunt of the optimization work is completed, you can certainly take a step back. However, search engine optimization and marketing is an ongoing process that needs to be consistently maintained if you want to stay competitive.

10. Search engine rank is everything. Having a high search engine rank is great and it does drive more traffic, but it is content that will ultimately convert visitors to customers. Even having the top spot on Google can’t make up for a poor user experience on your website.

Copyright 2011 dzine it, inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
]]> http://www.seoschool.biz/index.php?entry=entry110922-061904 search engine optimization (SEO).

SEO is important because, when you use best practice techniques, it can bring more targeted traffic to your website, increase online and offline exposure, and help build recognition of your brand, company, product and service. When you use SEO improperly, however, you turn off potential customers and you may even find your website blacklisted from major search engines like Bing and Google.

White Hate SEO

If you want to succeed on the results pages of major search engines like Google, Bing, and Yahoo, you need to stick to white hat SEO practices when it comes to your blog, website, or any other content that you create. White hat SEO involves using a few relevant keywords or phrases in your tags, creating quality content with relevant tags used throughout, garnering good inbound links, and creating search engine-friendly headlines for your blog or website’s pages.

Black Hat SEO

These are the types of SEO techniques that you need to avoid if you want to be successful. Black hat SEO techniques typically involve stuffing your tags with an overabundance of keywords, many of which are not relevant to your blog, website, or other online property. Those practicing black hat SEO often hide keywords on their website and partake in link farming, which refers to the exchange links with other websites to boost your site’s ranking. In essence, black hat SEO attempts to trick search engines into thinking your site is popular and visited regularly, even if it is not.
]]> http://www.seoschool.biz/index.php?entry=entry110921-083809 search engine optimization (SEO). You also know that without an ongoing quality SEO campaign, there is little hope for a good ranking in the search engine results pages. If you’re new to SEO, the bottom line of a good campaign is to bring in as many targeted visitors as possible and to move your site up through the ranks of major search engines like Google and Bing.

Many website owners like to tackle some of the basics of SEO on their own, which is fine. However, if you are tinkering around with your site, especially as you learn new SEO techniques, you could hurt your SEO efforts if you are not careful.

Here are some of the practices that can hurt your growing SEO campaign: Read more
]]> http://www.seoschool.biz/index.php?entry=entry110920-070205 Search engine optimization is the art of attracting customers to a particular website. Although it may sound complicated, it isn’t hard for beginners to pick up on the basics that can help their website move to the top of the results pages.

One of the simplest SEO techniques, link building, is also one of the most useful.
Quality link building helps you to establish relevant relationships between your site and others, whether in the form of reciprocal linking, directory listings, or having your website listed in online publications, with the goal of raising your website’s popularity. When done properly, link building is a simple way for your site to inch its way to the top of the results pages.

Consider the following link building tips to get you started:

1. Maximize Link Backs. When another website links to your own, it is always a good thing. Just remember that with the recent changes in search engine algorithms, quality is now more valuable than quantity.

2. Be Aware of Your Graphics. Search engines don’t ‘read’ graphics, but they are a necessary element of website design. Although they may not have much SEO value, graphics have the ability to establish link backs from a unique group of people more interested in your pictures than your content. Of course, you can use graphics for SEO to some degree. Use the alt text property of the HTML image tag to include relevant keywords and use keyword title tags for each image.

3. Use Your Keywords. Keywords play an important role in SEO. There is a fine art to choosing keywords that are not too general but also not too specific. Keyword placement is also something of an art as well.
4. Beat Your Competitors. Every website, even yours, has its own unique niche. To beat out the competition, figure out what your site’s unique niche is and tailor your content to target that niche.

5. Get Involved. A great way to acquire link backs is by becoming involved in charity organizations and local business groups. This is a great way to get quality links from the group website or from other members, as well as boost your credibility and reputation both on and offline.

By following these steps, reading more about SEO, and taking a few Internet marketing classes, you can be well on your way to having the SEO knowledge that every small business website owner needs to succeed.

Copyright 2011 dzine it, inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
]]> http://www.seoschool.biz/index.php?entry=entry110914-025335
While ranking for targeted keywords is an important way to drive search traffic, if you really want to make your mark, then links are where it's at. If you are not already actively doing so, as a small business website owner you need to be out there building as many links as possible.

So, how many is enough?

It is best to start with a target.

Finding the amount of links that is right for you is a simple as understanding your niche and how competitive it is.
Keep track of your competitor’s links as a better way to understand your own needs. Although Google Webmaster Tools is a great tool for small business website owners, consider using Open Site Explorer or Majestic SEO, because both track competitor’s links as well as your own.

Properly analyzing your competitors' links is an important part of an ongoing SEO campaign. However, it is the raw numbers of links and linking domains that each of your competitors has that will help you set an appropriate target for your own website.

Regardless of your “real world” or online competition, you should focus on the sites that are already ranking for the keywords you're targeting. Since these websites are occupying the spots that you want, they are what you need to focus on first. It doesn't even matter if they are not competitors in the true sense.

Once you have your list of competitors, simply plug each of their sites into the link checking tool and get those counts. The number of links and linking domains for the sites in the number one positions are the ones that you want to beat.

Copyright 2011 dzine it, inc. internet marketing firm All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
]]> http://www.seoschool.biz/index.php?entry=entry110912-060116
While there are a variety of ways that online marketing and SEO professionals can implement a successful campaign that will drive visitors to your website, it is important to avoid forcing keywords into content. In addition to offering content that is search engine-friendly, ....Read More]]> http://www.seoschool.biz/index.php?entry=entry110908-061821
Sophisticated marketers tweak their campaigns to shift from “research” to “purchase” to “connect,” as shopper modes change approaching the holiday season.

The Internet search terms used to find products can be both specific and vague at the same time. Small businesses must respond by ensuring that their content is optimized for both broad category-based terms as well as specific product names.

Although it may sound contradictory, users now begin search strings with broad terms and then filter down into much more specific terms.

As a result, consumers are now using Google for their entire search process. They use it to find a product, and then research that product thoroughly.

That there has also been an increase, as of late, in the number of searches that include location, which highlights the need for businesses to target their local areas through localized search engine optimization.
Searches for specific details such as store locations or hours of operation are quite popular as you approach the holiday. In addition, more than twenty percent of last Christmas’s shopping searches were made using a mobile device. This is something that every small business website owner should pay close attention to.

Finally, small business website owners should regularly change their keywords to ensure that they are maximizing their effectiveness, particularly as the holiday season approaches.

Copyright 2011 dzine it, inc. website marketing firm All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
]]> http://www.seoschool.biz/index.php?entry=entry110906-090055 SEO) for the Bing-Yahoo search engine, publishing information about the fundamentals of good optimization for website developers.

In a recent blog post, they offered the following advice:

• Use an XML sitemap, a robots.txt file and well-structured navigation to ensure that your website can be easily crawled by search engine spiders.
• Improve your website’s structure with an HTML sitemap.
• Link only to trusted sources both within your website and outside of it.
• Create a content hierarchy through keyword research.
• Use short meta titles (fewer than 65 characters) that are unique to each page.
• Include a targeted keyword at the beginning of your meta titles.
• Use unique meta description tags.
• Publish only quality content.
• When link building, use keyword-relevant anchor tags linked to quality content on your website.
• Create an RSS feed.
• Create a user interface prioritizing the user experience.
• Use schema.org markup.
• Encourage sharing through social media tools.
• Don’t cloak your website.
• Do not participate in link farms.
• Don’t engage in three-way linking.
• Don’t use duplicate content.
• Never buy links.

Because Bing has been explicit about what it is looking for in a website, it is the perfect opportunity for website owners to take advantage of this information and put it to good use.
]]> http://www.seoschool.biz/index.php?entry=entry110829-085837
Google “sitelinks” are displayed underneath a search listing within the search engine results pages (SERPs) and offer direct navigation to deeper pages within the website.
The sitelinks featured within Google’s SERPs have been dramatically changed and updated. Each section of the site is clearer than ever before and includes full size links, a URL and a snippet of text.

Google says that with improved sitelinks users can expect greater visibility, flexibility, clarity and quality within the SERPs.

Currently, the improved sitelinks only appear for navigational searches that involve brand names. In this case, the user already knows exactly what they are looking for when carrying out a search which can potentially make finding the right page faster and more convenient.

Copyright 2011 dzine it, inc. website marketing All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
]]> http://www.seoschool.biz/index.php?entry=entry110827-095419 New York website development expert offers tips on driving traffic to your small business website.

“If you’re new to Internet marketing, search engine optimization can be a daunting task at first,” says Peter Crisafi, Vice President of dzine it, Inc., a leading New York website development and Internet marketing expert with clients from around the world. “Once your website has been optimized, however, major search engines like Google and Bing will have the ability to index it properly.”

Knowing the Basics

Crisafi says that the ability to create а website that will immediately jump to number one is impossible, no matter what anyone says. However, if optimized correctly it has the potential to climb the ladder.

He says that in order to initiate a basic search engine optimization (SEO) campaign, your website needs the following:


• A keyword density of between 2% to 4%.
• Meta keywords tags.
• Meta description tags.
• Keywords in your titles.
• Use H1, H2 and H3 tags through out the pages.

“These factors form the basics of SEO and create pages that are search engine friendly,” says Crisafi. “When you optimize your website, you have the potential to receive more traffic and higher conversion rates.”
Techniques to Drive Traffic

Crisafi says to consider the following three strategies for driving traffic:

• Build quality one-way links.
• Use multiple traffic sources.
• Use on-page optimization.

“While these strategies have been around for a long time,” Crisafi says, “if you don’t fully understand what to do with them you won’t have success.”

Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit www.dzineit.net.

Copyright 2011 dzine it, inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
]]> http://www.seoschool.biz/index.php?entry=entry110823-081654
Of course there are some general rules when it comes to sustaining a successful SEO campaign, but many of those rules are followed naturally by publishing quality content. However, there are many rumors out there about what you should and shouldn’t do when it comes to SEO and it certainly makes the process more difficult than it needs to be.

Let's dispel the following myths about SEO:

1. SEO is a one time deal. SEO is a constant process, driven by a website’s content. While there are a few exceptions, much of what needs to happen comes into play with every move you make online.

2. Keyword density matters. Stuffing a bunch of useless keywords into everything you post will get you in trouble with Google. Relevant and natural content is what you want to publish in order to be successful.

3. Content should be your only concern. Everyone in the industry say that content is king. While good content is incredibly important, if you do not take other steps to optimize your website for the search engines, your great content will be rendered useless.

4. Trading links is always a good idea. Links back to your website are important, of course, but trading links with websites that have no relation to your business or industry will actually hurt your business more than it will help.

5. Pay-Per-Click (PPC) advertising will hurt your search engine placement. Some in the industry say that it does and others say that it doesn’t. The only way he sees a problem arising is if the ads contain bad code, but even then, it is unlikely that you will be penalized for them.

6. Flash kills SEO. The real statement here should be that Flash “can” kill SEO. If you run your entire website (including navigation) in Flash, there is good chance that it will hurt your search engine ranking. However, including a few Flash elements on your site isn’t going to hurt.

These aren’t the only myths out there about our industry. However, if you write good content, follow the basics and avoid writing for the search engines. If enough people are consuming your content, the search engines will find you.

Copyright 2011 dzine it, inc. web marketing experts All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
]]> http://www.seoschool.biz/index.php?entry=entry110817-073658 SEO campaign.

One of the ways that Google+ separates itself from other social networking websites is through its power to affect SEO.
Google+ has something that Facebook and Twitter cannot compete with, which is the ability to carry PageRank.

Links shared through Facebook and Twitter are known as NoFollow links, which means that Google’s search engine spiders will follow the links but they will not count toward your overall SEO ranking. This is not the case with Google+.

Since Google essentially controls the search engine market, it has the freedom to make sure their links do follow and count the sites in their ranking system. These factors alone make Google+ a necessary component of your ongoing SEO campaign and backlink strategy.

Currently, Google+ users can add links to their posts and in the “about me” section. Posts, similar to Facebook “status updates” will carry short term weight and will be valuable when creating a social buzz. The “about me” section offers long term backlinks that will give you staying power, he says.

Even though there is much to learn about Google+ and how it can be used to market a business online, it is proving beneficial enough for us to embrace it as a potential new way of expanding our existing SEO efforts.

Copyright 2011 dzine it, inc. organic seo All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
]]> http://www.seoschool.biz/index.php?entry=entry110809-140306 The reason for the reaction is that it could potentially bring thousands of new extensions where, currently, only 303 exist. It also allows for many possibilities that just didn’t exist up until now.

Many of the approved extensions will operate similar to .com extensions and offer public registration of domains.
There is a lot of misinformation circulating online and the main reason is that those covering the story lack sufficient knowledge of the industry.

Consider the following misconceptions as proof:

This move is unprecedented. Not so. Although this makes the process for starting a new top-level domain more open, new ones are launched regularly.

Anyone can have their own extension. At nearly $200,000 a pop, chances are most small to mid-sized businesses will not be able to afford their own top-level domain.

New top-level domains will take over the web. Even if this were to happen, it will take a long time. In fact, the earliest new extensions won't be approved until 2013.

Speculators will get the most premium extensions. It is not going to be that easy. New top-level domains won’t be operation until about a year after approval. Bogus claims on premium extensions seem unlikely.

These are just a few of the misconceptions flying around the Internet about the new top-level domains. In fact, all of the hype surrounding the domains is likely not warranted.

Copyright 2011 dzine it, inc. internet marketing All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

]]> http://www.seoschool.biz/index.php?entry=entry110805-090413
Read Article Here]]> http://www.seoschool.biz/index.php?entry=entry110803-055855 New York website marketing professionals says that search engine optimization works, but it can be supercharged when combined with other traditional marketing techniques.

“In order for a search engine optimization campaign to really take off, it should integrate other types of marketing,” says Peter Crisafi, Vice President of dzine it, Inc., a leading New York website development, Internet marketing and video production expert with clients from around the world. “In fact, search extends well beyond the Internet and relies heavily on all other media campaigns run by a company.”

According to Crisafi, many people who see a television ad, for example, for a certain product, service, or brand, will do an Internet search as a response to that particular television commercial. They then use that search, he says, to determine whether the product or service is right for them and ultimately use that research to make the final decision on spending their money.

“This trend seems to be growing and is increasingly common according to recent surveys,” says Crisafi. “One such survey found that four in ten people say that they perform online searches based on television ads that they saw.”
Crisafi says that while search amplifies a business’s overall marketing strategy, other media strategies can certainly compliment a business’s online efforts.

“Therefore a solid search engine optimization strategy is crucial for businesses that run television ad campaigns,” says Crisafi. “However, even if you have a solid and successful SEO campaign, running television ads, even locally, can really boost your marketing efforts.”

Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit www.dzineit.net.

Copyright 2011 dzine it, inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

]]> http://www.seoschool.biz/index.php?entry=entry110802-044919 Business website owners are, unfortunately, at the mercy of the web development firms and search engine optimization experts that they hire to help bring targeted traffic to their website. As those of us in the business know, it is imperative that we stay up-to-date on the latest techniques, so that we can offer the best service to our clients. Unfortunately, not everyone in the industry operates this way.

Read the following ten warning signs to determine whether or not you have fallen victim to sketchy search engine optimization (SEO) consultants or simply enlisted the help of someone with poor technique.

1) Your web development team gave you a turnkey website that has supposedly been optimized for search engines, but has given you no options for adding to or editing the website.

2) Your SEO consultant puts way too much emphasis on an abundance of keywords or keyword-rich meta tags, neither of which hold as much relevance as they once did, and ignores organic SEO.

3) The SEO expert that you hire tells you that keywords and phrases are important, but makes you do the research on which keywords are best for your website and offers no strategy for implementation.

4) Your SEO expert does provide keyword research, but does it using only the Google keyword tool. The problem with this is that they offer you no advantage, because your competitors who are using the same research tool.

5) Every page of your website features the exact same list of keywords and reads the same as every other page of your website.

6) When you ask your SEO expert for a report, they provide you with a free Google report and no detailed explanation, something you can easily get on your own.

7) Your SEO consultant is unable to advise you on how localized search, personalized search and social media should figure into your website design or your SEO campaign.

8) Your SEO consultant told you that there is no such thing as a “bad” inbound link.

9) Your websites keyword density is too high or your SEO consultant tells you to increase it while ignoring the importance of relevant content.

10) You measure your site and find that your website has less than 50 percent visibility.

These are only a fraction of the signs that may point to the fact that you are not getting the most from your SEO campaign. Consider asking a number of different SEO consultants and Internet marketing firms to review your site and careful consider their feedback before hiring someone to clean up the mess that your previous consultant made.

Copyright 2011 dzine it, inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

]]> http://www.seoschool.biz/index.php?entry=entry110725-112036 New York website marketing professional says that YouTube is a great way to market your business brand online.

“YouTube offers businesses an incredible opportunity to market their product or service,” says Peter Crisafi, Vice President of dzine it, Inc., a leading New York website development and Internet marketing expert with clients from around the world. “Using YouTube as a marketing tool not only increases brand visibility, but is the perfect vehicle for organic search engine optimization.”

YouTube is an incredible marketing tool, Crisafi says, because it attracts millions of visitors daily and, when it comes to SEO, it is just as important as Facebook and Twitter.

Here is some advice from Crisafi, about how to get started using YouTube as a marketing tool:

Read Full Story
]]> http://www.seoschool.biz/index.php?entry=entry110721-101542 New York website development expert says that Google's new social networking site is creating a buzz with its sharing and group video chat features.

“Google Plus, currently accessible by invite only, is Google's attempt to challenge Facebook’s monopoly on social media,” says Peter Crisafi, Vice President of dzine it, Inc., a leading New York website development and Internet marketing expert with clients from around the world. “Although the jury is still out on whether the new social networking site can compete, there is no doubt that it will have far-reaching implications for your website’s search engine optimization campaign.”

Although the details of exactly how Google+ will affect search still remain unclear, Crisafi says that there are a few key areas to watch as Google slowly rolls out the new social networking platform.


• Search Results
On July 4, Google suspended its “real time” search feature after its contract with Twitter, which supplied the feed, expired. This was not a surprise considering
the fact that Google will be including a live feed of Google+, once it has been fully released.

• Brand Pages
According to company statements, Google’s social network does not yet support brand pages or profiles. However, to compete with Facebook, the company will have to come up with some brand or business platform.

• Unique URLs
Google+ is not currently allowing users to claim their own URL the way Facebook does, but they will ultimately have to if they really want to compete with Facebook.

• Sparks
“Sparks” is described by Google as a personalized content aggregator that is part of Google+. Once a user picks a theme (baseball or website design, for example), Google will stream subject-specific content to that user’s profile. This is good news for website owners targeting a specific audience.

• Posts
Public posts and all comments on posts in Google+ are indexed by the Goggle search engine, which means that posting on the new social network will be valuable to your SEO campaign.

“The good news about Google Plus for website owners is it is yet another platform for real users to increasingly share your content,” says Crisafi. “Like Facebook, Google Plus is centered on relationships, which is what every website owner should be trying to build through their SEO campaign.”

Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit www.dzineit.net.

Copyright 2011 dzine it, inc. internet marketing professionals All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

]]> http://www.seoschool.biz/index.php?entry=entry110719-100516 successful SEO campaign begins with choosing ten targeted keywords.

The next step is to understand which of your website pages are most valuable. Prioritize by looking at your existing pages and assessing where your existing strengths and weaknesses are.

Once you have your target keyword list, you should take the following steps to select the right pages to target as part of your campaign.

1. Focus on your brand. Make sure to use your brand or branded keywords on your “about us,” “contact us,” “home,” and any of your “product” pages. Also include your brand on any other online properties, such as your blog or social media pages.

2. Understand what drives your traffic. Focus on your top performing pages based on page views and inbound links.

3. Focus on what works. If you have a page that ranks well for any of the keywords in your target list, hold off on adding new website pages and optimizing for those terms. Instead, focus on which of your keywords already have corresponding pages and which ones you'll have to build from scratch. This will save lots of time and trouble, by cutting down on repetition.

4. Integrate keywords and content. Make sure that your website’s content is relevant to the corresponding keywords. It is a good idea to map out a set of keyword variables that will be used within the content.

5. Check the competition. When building your pages, check to see competitor pages that correspond to that same keyword phrase and focus on:

• How your competitors have optimized their title tags, headings, content and inbound links.
• If they have a large amount of inbound links, consider an alternate keyword or phrase.
• If they are not ranking well for a certain word or phrase. If this is the case, consider jumping on it right away.

6. Tracking your success. Once you have matched your pages to your keyword set, make sure that they are optimized properly. Use an analytics program to track page views and inbound links over time and follow your performance.

Copyright 2011 dzine it, inc. website marketing strategist All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
]]> http://www.seoschool.biz/index.php?entry=entry110711-075451
The following data-driven online marketing steps should be taken for online success.

1. Determine the theme of your landing pages by asking yourself the following questions:

• What should visitor take away from this page?
• What search term caused them to reach this page?
• What are your clients’ goals for this page?

Create a list of answers that consist of both single and long-tail keywords. Make a separate list for each landing page and if certain keywords or phrases appear on multiple pages, try and determine which landing page it would best serve.

2. Expand on this list using a thesaurus or by interviewing friends and colleagues about their search suggestions.


3. Next, use an online keyword analysis application to help determine search volume and competition information. Narrow your list down to the words and phrases that are popular among your target audience.


4. Once you have narrowed your list to something you can work with, enter each of the terms and phrases (one by one) into the major search engines. Pay close attention to the top ranking sites and determine if they are targeting a similar audience. If not, consider striking that key word or phrase from your list.

Ultimately, you will only use one or two keywords for each landing page. However, consider having up to six on hand when you develop your content. This way you will have the option of building keyword density while still offering quality content to your visitors.

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