The e-commerce platform a company chooses, the architecture of its website, its product marketing copy and meta data, all affect that company’s organic listings in search engines from day one.

As a business continues managing its website, it is constantly changing its search engine visibility. In order to get a grasp on the state of a business’s SEO campaign, it takes a combination of several quantitative measurements.

Quantitative factors include keyword ranking, natural search traffic and keyword exposure.

A business should measure the success of its SEO campaign by following the rank changes of the keywords it uses. If, for example, a business’s search engine listing has moved up as a result of a certain keyword, the use of that keyword or term was a success. Another way to measure success is to use an analytics tool to follow natural search traffic into the website. By comparing traffic trends to key campaign dates, a business can follow the success or failure of a particular aspect of its SEO campaign.

Another quantitative factor to consider is the total volume of unique natural search phrases driving traffic to a website, which is commonly known as keyword exposure.

The higher the volume, the better the campaign is capturing long-tail phrases and exposing the brand to a varied audience.

Measuring SEO results is more difficult than building a single graph. By taking a quantitative look at every aspect of an SEO campaign on an ongoing basis, a business can get a clear picture of its natural search health.

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New York SEO and Internet marketing firm, offering SEO training classes, says that it is important for businesses to know if their SEO campaign is on the right track.