Using keywords and phrases in image ALT tags is one of the most important search engine optimization techniques used today. Image search is widely used and many website owners see an increase in traffic when their images are optimized for good search engine ranking.

SEO can refer to many website components and can include local optimization, real-time optimization, video optimization, and, of course, image optimization.

It wasn’t long ago that website owners were complaining that search engines were indexing their images and clogging up servers with increased traffic. Now that experts in my industry have discovered ways to harness image traffic, image optimization has become an integral part of most Internet marketing plans.

Image search traffic is gold to website owners looking to market their business online. Although image optimization takes a little extra thought and creativity, it doesn’t take a rocket scientist to successfully optimize website images.

When optimizing images for search, the key is to create detailed, informative filenames, ALT tags, anchor texts and a clear context for the images. In other words, whenever possible, place images near relevant text and provide good descriptive captions for images.

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