New York search engine optimization firm says that business blogs can boost search engine rankings.

According to Peter Crisafi, Vice President of dzine it, Inc., a top search engine optimization (SEO) and website development firm offering its services to clients across the country, blogging is a great way to drive traffic to a business website, but only if a boost in search engine rank isn’t the blog’s only focus.

“A blog that is stuffed with keywords and does not provide anything of value to readers is actually counter-productive and it reflects poorly on the website it is meant to promote,” says Crisafi. “If a business takes this keyword-stuffed approach, the blog will not achieve its primary goal, which is to convert traffic into sales.”

A good business blog should inspire readers to become a customer and, if well-written, a blog can help a business to connect with its customers, according to Crisafi.

“It may seem like common sense, but surprisingly there are many business blogs that offer no valuable or useful information,” says Crisafi. “By the same token, blog posts don’t need to be essays either. A good blog post should be short and sweet, averaging about 250 words, focused on a targeted keyword list.”

Focusing on a targeted keyword list does not mean keyword-stuffing, however, according to Crisafi.

“Just like content on a good website, there should be a balance,” says Crisafi. “A good content writer or blogger will know how to offer quality, useful content that also features the right amount of keywords and phrases needed to drive traffic.”

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