With so many online marketing options available and so many so-called SEO experts giving their own advice as to what will work best, choosing the right SEO strategy can be daunting. Whether it is the use of blogs and press releases, social media marketing techniques, or a good old-fashioned website re-write, the best course of action is to keep online marketing plans simple.

It is easy to get bogged down with the hundreds of SEO methods that exist, but the key is to draft a plan that suits a business's specific needs and keep an online marketing outline in perspective. No website can succeed following the advice of every SEO expert out there, because good optimization requires a subtle mix of the right techniques specific to a certain website and its goals. Savvy users are now sensitive to SEO techniques and sites that feature too many bells and whistles can actually turn visitors off.

The key is to stick to the techniques that will grab a website’s target audience. If a website’s target is a Twitter-savvy crowd then using a social media plan is the way to go, but if a business caters to industry-specific professionals in a niche market, harnessing the power of press releases and blogs may be a better SEO move.

This doesn’t mean that website owners shouldn’t pursue new audiences. A main objective to SEO is to bring more traffic to a website and implementing new techniques can expose a business to new markets. However, businesses should build their plan around what they already have, instead of starting from scratch.

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