One of the things you should be doing on a fairly regular basis for your web site is running a quick check on your keyword phrases so you can make tweaks to your copy. Just because a word or phrase was popular when you first optimized your site doesn't mean it is now and regular keyword research can help you spot "holes" in the search results that you can fill by creating new content.

It's important to run at least some basic keyword research updates every now and then so you can lay out plans for new content and make edits to old content. While you're at it though, it's also a good idea to review your content for your sales message.

Sometimes we get so comfortable with the way we do things, or the messages we send that we lose sight of how we're coming across....

Jennifer Laycock