This is short and sweet local SEO tip and one that can be completed at almost zero cost. Its ideal for a local small business just getting started with SEO, or even one that has been doing SEO for sometime. Over the past few weeks I've been working with a website that interfaces with a lot wedding vendors, service oriented businesses like florist, photographers, reception halls, DJs. All of these businesses compete locally, and most websites have a number of different pages describing the services offered, as well as, the experience level of the provider. While reviewing hundreds of these websites I've picked up on a common missed SEO opportunity. That is a majority of the website copy does not include localized keywords. Here is an example....
Jeff Howard