Google’s new “real-time” search bridges the gap between social networking and search marketing.

The new feature is about as direct as it gets when it comes to social networking and search marketing. With this new search parameter, Google offers users real-time search results from Facebook, Twitter, MySpace, and other social networking sites.

With the advent of Google’s real-time search engine features, now is the time for website owners to take advantage of social networking sites to drive traffic, if they have not done so already. While “real-time” searches are suddenly all the rage among search engine optimization experts, the concept has been in the works for quite some time.

Google has been working toward the roll-out of real-time search for years. Following a poor search engine performance from its own service, Google Finance, experts set out to create what it called a QDF algorithm, which determines which queries will be augmented with the most recent content available, in addition to the content with the highest page rank.

In other words, businesses that take advantage of Facebook, Twitter, and other social networking sites have the opportunity to really drive traffic these days.

Of course, Google’s new real-time search also has the potential for abuse among spammers and black hat search engine marketers.

In order for a company to ensure that they are using Google’s real-time search properly and above board, businesses should only hire a search engine optimization firm that not only has experience in social network marketing, but also adheres to organic, white hat http://www.dzineit.net]search engine optimization[/url] practices.

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