2010-03-16T15:10:06Z Seo School Copyright 2010, Seo School SPHPBLOG 2. Incorrectly diagnosing all the variables in an experiment.
3. Removing one variable from one of two competing subject groups
4. Not testing in a vacuum (running proper controls)]]> http://www.seoschool.biz/index.php?entry=entry100313-062948 2010-03-13T00:00:00Z 2010-03-13T00:00:00Z http://www.seoschool.biz/index.php?entry=entry100313-062805 2010-03-13T00:00:00Z 2010-03-13T00:00:00Z website design firm explains how placing buttons close to the objects that they relate to is a must in order to achieve website design success.

According to Peter Crisafi, Vice President of dzine it, Inc., a leading New York website design firm with clients throughout the United States, graphical user interface (GUI) elements, such as buttons, must be placed close to the objects that they relate to.

“It is important to ensure that users know to perform certain actions by putting checkboxes and other graphic elements close to the items that they are connected to,” says Crisafi. “Keeping a watchful eye on GUI elements will be beneficial for those that seek to increase website conversion rates through the improvement of a website’s usability.”

According to Crisafi, one of the oldest principles of human-computer interaction is that objects which are close together on the screen are almost always seen by the user as being related.

"Quite frequently, we see clients whose original website designers failed to keep this simple, yet important idea in mind,” says Crisafi. “As a result, users have overlooked many features because the sites violate the closeness rule.”

Crisafi says that the overall usability of a website is of the utmost importance to visitors, which is why adhering to such rules is necessary. A recent report says that overall website usability is improving but, he says, there is still a lot of work to be done.

Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit www.dzineit.net.

Copyright 2010 dzine it, inc. web design company. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

]]> http://www.seoschool.biz/index.php?entry=entry100313-050040 2010-03-13T00:00:00Z 2010-03-13T00:00:00Z
LinkedIn allows users to create company profiles that can provide detailed descriptions of a business and all of its products and services. When employees of the company link to the company profile from their personal profile, it means even more exposure and more opportunity to get the word out about the business.

Once a business profile is created and all of its employees have linked in, so to speak, business owners can begin to secure perspective clients by browsing through LinkedIn’s huge directory and connect with those that may be interested in the products and services offered.

LinkedIn is a business networking platform and has users from around the world. So, creating a business presence on LinkedIn gives business owners the opportunity to showcase their company on an international scale.

The key, however, is to be sure to stay on top of the business profile because weak profiles seldom attract attention. For people to take notice, business owners must ensure that their LinkedIn business profile is crisp, concise, compelling and value-driven.

Keeping a LinkedIn business profile fresh will not only help grow a business network but help in search engine optimization as well.

Copyright 2010 dzine it, inc. web design company All rights reserved. This material may not be published, broadcast, rewritten or redistributed. ]]> http://www.seoschool.biz/index.php?entry=entry100311-145914 2010-03-11T00:00:00Z 2010-03-11T00:00:00Z Leading New York search engine optimization and Internet marketing firm says that Google’s new “real-time” search can boost traffic for those that take advantage of social media marketing.

According to Peter Crisafi, Vice President of dzine it, Inc., a reputable Manhattan search engine optimization (SEO) and online marketing firm with an array of clients worldwide, Google’s new “real-time” search bridges the gap between social networking and search marketing.

“Google’s new real time search is about as direct as it gets when it comes to social networking and search marketing,” says Crisafi. “With this new search parameter, Google offers users real-time search results from Facebook, Twitter, MySpace, and other social networking sites.”





Web Design Company]]> http://www.seoschool.biz/index.php?entry=entry100306-063403 2010-03-06T00:00:00Z 2010-03-06T00:00:00Z
The industry is always quite generous with information, but one subject that is rarely covered is how a business’s website is optimized.

While different SEO companies will approach optimization in their own unique way, most of them will cover similar areas. It is in the best interest of companies hiring an SEO firm to familiarize themselves with these universal approaches.

The first thing a professional SEO firm will do when setting up a new search engine optimization campaign is conduct a complete analysis. In most cases, an SEO expert will complete a thorough analysis of the existing website’s traffic, any existing SEO assets, its rank in major search engines and any negative impacts of previous SEO approaches.

The next course of action is to conduct a keyword analysis. It is one of the most important steps in any SEO campaign.

Proper search engine optimization is impossible without a comprehensive list of relevant keywords associated with the business and the product or service that is offered. This will help determine what keywords to target and determine the type of competition that the business will face.

Finally, a search engine optimization plan will be drafted for implementation. This will not only include the targeted keywords and the existing website’s problem areas, but the planned tactics for the SEO campaign.

When the plan has been drafted, the work begins and the magic starts to happen. Once a good SEO campaign has been implemented results should take shape within a few weeks.

Copyright 2010 dzine it, inc. Web Design Company All rights reserved. This material may not be published, broadcast, rewritten or redistributed. ]]> http://www.seoschool.biz/index.php?entry=entry100305-155607 2010-03-05T00:00:00Z 2010-03-05T00:00:00Z search engine optimization techniques used today. Image search is widely used and many website owners see an increase in traffic when their images are optimized for good search engine ranking.

SEO can refer to many website components and can include local optimization, real-time optimization, video optimization, and, of course, image optimization.

It wasn’t long ago that website owners were complaining that search engines were indexing their images and clogging up servers with increased traffic. Now that experts in my industry have discovered ways to harness image traffic, image optimization has become an integral part of most Internet marketing plans.

Image search traffic is gold to website owners looking to market their business online. Although image optimization takes a little extra thought and creativity, it doesn’t take a rocket scientist to successfully optimize website images.

When optimizing images for search, the key is to create detailed, informative filenames, ALT tags, anchor texts and a clear context for the images. In other words, whenever possible, place images near relevant text and provide good descriptive captions for images.

Copyright 2010 dzine it, inc. New York Web Design All rights reserved. This material may not be published, broadcast, rewritten or redistributed. ]]> http://www.seoschool.biz/index.php?entry=entry100228-070810 2010-02-28T00:00:00Z 2010-02-28T00:00:00Z
While more companies continue to jump on the search engine optimization bandwagon, offering what they say are effective SEO campaigns that will that will skyrocket a website to the top of major search engines, the truth is many of them have no clue about what it takes to effectively optimize. As a result, many website owners are paying an incredible amount of money for promises that are never kept.

No SEO expert can guarantee a top rank for a website because Google and other major search engines change their algorithms periodically. This is one of the themes of dzine its Expresso SEO courses, which aim to teach individuals how to harness the power of the Internet to increase business. Unfortunately, many so-called “SEO experts” are promising results that no one can truly guarantee.

There is no doubt that there is an art to search engine optimization, but an SEO expert can only follow the basic principles in order to optimize a business’s web presence. For the uninitiated, or the layperson that is looking to utilize SEO for the first time, it is easy to get sucked into such outlandish promises.

The best way for a potential client to investigate the claims of a particular SEO service provider is to judge them on what they have already accomplished. For example, a company selling SEO services that guarantee a certain page rank, should have the same ranking themselves.

In many cases, alleged SEO experts sell search engine sponsored listings to their clients and claim that such placement represents natural search engine ranking. This is not the case. Although sponsored listings will get a business to the top of the search engines more quickly, there is more work involved in getting a site to the top organically.

Copyright 2010 dzine it, inc. Web Design Company All rights reserved. This material may not be published, broadcast, rewritten or redistributed. ]]> http://www.seoschool.biz/index.php?entry=entry100221-211004 2010-02-22T00:00:00Z 2010-02-22T00:00:00Z search engine optimization techniques to infect as many Internet users as possible. Hackers are increasingly exploiting search engines and social networking sites in an effort to infect large number of computers as quickly as possible.

dzine it’s Expresso SEO courses aim to teach individuals how to harness the the power of the Internet to increase business. These courses include social networking techniques as part of search engine optimization training. Unfortunately, he says, many hackers are exploiting the same techniques to wreak havoc across the World Wide Web.

As search engine optimization techniques get more sophisticated, so do the techniques employed by today’s cybercriminals. Just as social networking sites have become a new platform for search engine marketers, they are also becoming a new platform for cybercriminals, who are combining old and new techniques to infect as many people as possible.
The newest wave of Trojans being spread throughout the Internet, some of which are tricking users into purchasing fake anti-virus programs, should be a wakeup call that Internet users must band together to create a greater awareness of such malicious practices.

Sadly, nearly 14 percent of all web searches for trending news and buzzwords lead to websites that infect computers with malware. There is not enough awareness among businesses or the general public about this growing problem, which is why we strongly suggest that everyone educate themselves about security measures available.
Copyright 2010 dzine it, inc. Web Design Company All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
]]> http://www.seoschool.biz/index.php?entry=entry100213-073146 2010-02-13T00:00:00Z 2010-02-13T00:00:00Z
According to Peter Crisafi, Vice President of dzine it, Inc., a top search engine optimization (SEO) and website development firm offering its services to clients across the country, blogging is a great way to drive traffic to a business website, but only if a boost in search engine rank isn’t the blog’s only focus.

“A blog that is stuffed with keywords and does not provide anything of value to readers is actually counter-productive and it reflects poorly on the website it is meant to promote,” says Crisafi. “If a business takes this keyword-stuffed approach, the blog will not achieve its primary goal, which is to convert traffic into sales.”

A good business blog should inspire readers to become a customer and, if well-written, a blog can help a business to connect with its customers, according to Crisafi.

“It may seem like common sense, but surprisingly there are many business blogs that offer no valuable or useful information,” says Crisafi. “By the same token, blog posts don’t need to be essays either. A good blog post should be short and sweet, averaging about 250 words, focused on a targeted keyword list.”

Focusing on a targeted keyword list does not mean keyword-stuffing, however, according to Crisafi.

“Just like content on a good website, there should be a balance,” says Crisafi. “A good content writer or blogger will know how to offer quality, useful content that also features the right amount of keywords and phrases needed to drive traffic.”

Copyright 2010 dzine it, inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. ]]> http://www.seoschool.biz/index.php?entry=entry100213-065452 2010-02-13T00:00:00Z 2010-02-13T00:00:00Z SEO strategy requires proper planning.

An online marketing campaign will not be successful if not carefully planned and researched in advance. An SEO campaign should be treated like an upcoming business trip. Before leaving, a traveler will pack everything he or she needs before heading off to their destination. Before launching an online marketing campaign, the same preparation is also required to reach a desired destination or, in this case, goal.

Early research can help to ensure that website owners do not make needless mistakes. Good research will point the plan in the right direction, making it vital to any SEO campaign.
The first step is to do quality marketing research to determine the website’s target audience. This will help to determine what avenues to use in the SEO campaign.

For example, if targeting a younger generation, a website should utilize sites like Facebook and other social media outlets. For a more upscale, business-minded audience, a niche-specific blog, coupled with a good online press release campaign is necessary.
Gathering information about business competitors is the next logical step in the SEO planning process. Becoming familiar with the SEO tactics of competitors will help to identify successful methods, as well as those techniques that aren’t working.

Finally, keyword analysis and research can be done to determine what search terms customers are using to find a particular business or website.
With each of these elements in place, a good search engine optimization plan can be mapped out and executed.

Copyright 2010 dzine it, inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
]]> http://www.seoschool.biz/index.php?entry=entry100206-063418 2010-02-06T00:00:00Z 2010-02-06T00:00:00Z SEO experts giving their own advice as to what will work best, choosing the right SEO strategy can be daunting. Whether it is the use of blogs and press releases, social media marketing techniques, or a good old-fashioned website re-write, the best course of action is to keep online marketing plans simple.

It is easy to get bogged down with the hundreds of SEO methods that exist, but the key is to draft a plan that suits a business's specific needs and keep an online marketing outline in perspective. No website can succeed following the advice of every SEO expert out there, because good optimization requires a subtle mix of the right techniques specific to a certain website and its goals. Savvy users are now sensitive to SEO techniques and sites that feature too many bells and whistles can actually turn visitors off.

The key is to stick to the techniques that will grab a website’s target audience. If a website’s target is a Twitter-savvy crowd then using a social media plan is the way to go, but if a business caters to industry-specific professionals in a niche market, harnessing the power of press releases and blogs may be a better SEO move.

This doesn’t mean that website owners shouldn’t pursue new audiences. A main objective to SEO is to bring more traffic to a website and implementing new techniques can expose a business to new markets. However, businesses should build their plan around what they already have, instead of starting from scratch.

Copyright 2010 dzine it, inc. a New York Web Design Company All rights reserved. This material may not be published, broadcast, rewritten or redistributed.]]> http://www.seoschool.biz/index.php?entry=entry100130-064043 2010-01-30T00:00:00Z 2010-01-30T00:00:00Z
It's important to run at least some basic keyword research updates every now and then so you can lay out plans for new content and make edits to old content. While you're at it though, it's also a good idea to review your content for your sales message.

Sometimes we get so comfortable with the way we do things, or the messages we send that we lose sight of how we're coming across....

Jennifer Laycock]]> http://www.seoschool.biz/index.php?entry=entry100124-074148 2010-01-24T00:00:00Z 2010-01-24T00:00:00Z http://www.seoschool.biz/index.php?entry=entry100124-073850 2010-01-24T00:00:00Z 2010-01-24T00:00:00Z SEO tip and one that can be completed at almost zero cost. Its ideal for a local small business just getting started with SEO, or even one that has been doing SEO for sometime. Over the past few weeks I've been working with a website that interfaces with a lot wedding vendors, service oriented businesses like florist, photographers, reception halls, DJs. All of these businesses compete locally, and most websites have a number of different pages describing the services offered, as well as, the experience level of the provider. While reviewing hundreds of these websites I've picked up on a common missed SEO opportunity. That is a majority of the website copy does not include localized keywords. Here is an example....
Jeff Howard]]> http://www.seoschool.biz/index.php?entry=entry100124-073258 2010-01-24T00:00:00Z 2010-01-24T00:00:00Z
A website that has been properly optimized offers a business the possibility to reach a page-one ranking on a major search engine, expose the business to prospective clients, generate more leads, and ultimately convert traffic into sales.

There are three essentials to rapid search engine advancement and all of them are tied to a website’s content.

It is all about the keywords a website uses. So, the first step for any business that wants to improve its search engine ranking is to conduct detailed keyword research.

Spending time on competitor websites, particularly those that rank higher, can help business owners get a feel for the keywords that drive traffic. However, thorough keyword research is best done by an SEO expert.

He also notes that finding the right keywords is only the first step.

Keyword density and location plays an even greater role than the keywords themselves. The higher the keywords are on a page, the better the ranking. Keywords should always be included in the page title and in the first few paragraphs.

Although it may seem obvious, keywords are irrelevant if they are not tied to related content.

The content should be valuable to the reader so that visitors find the site worthwhile in relation to their web search. Relevant content should also employ the use of alternative keywords and keyword variations to keep the website appropriate and minimize the risk of being passed over by search engine spiders.

Copyright 2010 dzine it, inc. a New York Web Design Company All rights reserved. This material may not be published, broadcast, rewritten or redistributed. ]]> http://www.seoschool.biz/index.php?entry=entry100123-062854 2010-01-23T00:00:00Z 2010-01-23T00:00:00Z search engine optimization tactics, businesses can get ideas on how to better optimize their own website. There is nothing wrong with trying to mimic, within reason, techniques that are already proving effective for other similar businesses.

However, stalking competitors to garner SEO techniques will not guarantee better search engine placement.

Search engines rank web pages based on hundreds of different algorithmic signals. With so many factors involved, it is impossible to discover every signal that ranks a page at number one and there is no way to replicate that combination on another website.

Still, paying attention to your competitor’s SEO techniques is a good way to jumpstart your own SEO plan.

The most important techniques to be mindful of are the use of keywords and key terms throughout the competitor website, as well as the external links that point back to the page. Mimicking these techniques can certainly be used to your advantage if you have a similar online presence and need a boost.

Copyright 2010 dzine it, inc. New York Web Design All rights reserved. This material may not be published, broadcast, rewritten or redistributed. ]]> http://www.seoschool.biz/index.php?entry=entry100121-064050 2010-01-21T00:00:00Z 2010-01-21T00:00:00Z
Headlines on websites aren’t just there to capture a reader’s attention.

A heading’s importance is typically called out by its separation from the rest of the copy that it is associated with. In both print and on the Internet, headings are usually a larger font, bolder, or a different color. On websites, they are also given authority through what are known as header tags.

Header tags have two functions. The first is the traditional aesthetic function that it serves and the second, more modern function is to highlight the content for search engine spiders. This is why header tags are an integral part of an SEO plan.

Since header tags are noticed both by website visitors and search engine spiders, the way header tags are worded is important. Relevant key words and key terms should be included in header tags. The bottom line, however, is that header tags are still an important part of website optimization.

Copyright 2010 dzine it, inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
]]> http://www.seoschool.biz/index.php?entry=entry100118-160052 2010-01-18T00:00:00Z 2010-01-18T00:00:00Z SEO firm or expert is right for them.

Hiring an SEO expert is like hiring a contractor to do a renovation project. Not all clients know all of the nuances of construction, so they put their trust in a contractor. The same applies to hiring an SEO expert.

When hiring someone to boost a website’s online presence, the website owner cannot rely on gut feelings. Yet most business owners don’t know what it takes to create a successful search engine optimization plan.

The best way to validate someone’s expertise is to pay attention to what they offer, as well as what they don’t offer.

First and foremost, anyone that promises a number one ranking or lightning fast results is trying to pull a fast one. The truth is, a good search engine optimization plan requires hard work, and climbing the ranks of Google or other popular search engines takes time.

SEO companies that do not offer statistics and reports that are easy to read are not likely doing their clients any favors. Instead, they are trying to confuse them.

If you are considering a particular SEO firm or expert, ask them to supply you with a sample report or a report from a previous SEO plan they have implemented. At dzine it, we offer detailed reports to our clients so that they can see what we are doing to boost their online presences, as well as measure our success.]]> http://www.seoschool.biz/index.php?entry=entry100113-162858 2010-01-13T00:00:00Z 2010-01-13T00:00:00Z
Many companies that offer services similar to dzine it are submitting press releases that are stuffed with keywords, key phrases, and anchor links while paying no attention to content. As a result, the clients that these companies represent are suffering.

There has been a lot of abuse of online press release distribution services and, as a result, they have become stricter about the types of submission that they will approve. In some cases, they have even banned certain users because of their use of black hat search engine optimization techniques.

Our team members use online press release distribution services to give authority and ultimately drive traffic to our clients’ websites. Unfortunately, other companies who promise the same services don’t put the time and effort necessary to achieve those goals, giving SEO and online marketing experts a bad name.

The major complaint among distribution services is the lack of value or meaning within some press releases because they try too hard to subvert search engine rankings. As online marketing experts, we have to consider the purpose of what we are trying to achieve. A good online marketing firm wants to give its client the whole package, not just a quick rank jump.

Copyright 2009 dzine it, inc. New York Web Design Firm. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.]]> http://www.seoschool.biz/index.php?entry=entry100105-055210 2010-01-05T00:00:00Z 2010-01-05T00:00:00Z