Since Google’s recent algorithm updates, search engines are dominated by natural search now more than ever before.
Organic queries still remain the largest source of traffic for most business websites, which means that a good SEO campaign is still an essential part of any company’s online marketing strategy.
While Google has recently reformed its ranking principles, many businesses have started to question whether or not a search engine optimization campaign is even necessary. However, there are a number of recent statistics that prove that a good SEO campaign, using white-hat organic search, is still important for anyone doing business online.
1. The …

Google’s new freshness algorithm reinforces the search engine’s commitment to offer fresh and relevant product information to its users. This new algorithm update means that online retailers urgently need to rethink their product page videos so that they don’t get left behind.
Google’s freshness update was designed to demote websites with low-quality and unoriginal content. This means that many of the websites that rely on the same manufacturer product descriptions that many other retailers display are likely going to take a hit.
Some of the biggest winners in the algorithm update will be those websites that feature a lot of videos. This …

The major search engines feed on keywords, yet most business website owners don’t know the first thing about keyword research and how it relates to a successful SEO campaign.
Keywords or key phrases represent the word or words that Internet users type into a search engine to find what they are looking for online. Keyword research refers to the process of choosing a targeted few of the infinite number of possible keyword phrases to optimize your site.
Obtaining a high rank on the results pages of the major search engines is important, but it is ranking for specific targeted …

While you don’t have to become an SEO expert, as a small business website owner you should do your homework and understand the basics of what’s happening when it comes to marketing your website. Even if you hire an SEO consultant, it is important that you maintain control of your website and work with them to market it online.
The more involved a website owner is in the SEO process, the more positive the results. Here are some ways, he says, to become more knowledgeable and more involved:
1. Gain basic knowledge of SEO.Too many business …

There is clear evidence that a company’s social media presence influences its website rankings on the results pages of the major search engines. What is not so clear, is how social media actually influences these results.
With no real definitive answer from the major search engines, many SEO experts have done their own research and have come up with certain recommendations on using social media for better search engine placement. By following these steps, website owners can truly harness the power of social media, regardless of Google’s algorithms.
Increase Social Sharing
It is widely believed that social shares …

Optimizing your social media efforts so that both the search engines and social networks can find your content is essential to online success. The best part is that a company doesn’t have to spend thousands of dollars to integrate SEO into its social media efforts.
Businesses simply need to make sure that they are taking the steps necessary to gain social media traction through SEO. The key to optimization is twofold. First, you need to optimize for the search engines, focusing on how users will look for your business. Next, optimize your social media profiles based on how …

Ecommerce websites have traditionally had several similar traits.
Most ecommerce websites feature little copy, a lot of duplicate content and a huge product catalog, but these traits make it difficult for a website to achieve a good search engine rank.
However, there are certain best practices that ecommerce website owners can employ as part of an ongoing SEO campaign that will help them to gain ground with the major search engines.
Humans Rule Search engines are not only looking for unique content when the crawl the web, but they are also looking for quality content.
Experience level, page layout, bounce rate …

Ranking on the search engine results pages of a major search engine can increase sales and brand recognition. However, it requires a lot more than just a great-looking website.
There are five search engine optimization (SEO) techniques that need to be employed in order to achieve success.
1. Know what users are looking for. It is important to know what users are thinking and what they will type when looking for the product or service you offer. With this information, you can tailor your website accordingly.Knowing the right keywords is important to direct traffic and drive desired outcomes.
2. Know what the …

Google’s +1 button has been somewhat of a mystery to users, website owners and online marketers for quite some time. Unlike Facebook’s popular ‘like’ button, the Google +1 button doesn’t directly share content to a user’s social stream, but its connection to search cannot be denied.
The purpose of Google’s +1 feature is to help people discover and share relevant content from trusted sources. The +1 button works for all types of content, including search results, websites, advertisements and more.
Once users click on the button to share a piece of content, it can be seen on the +1 tab in …

Google has launched an all-out assault on its users in an effort to convince them to join its social network, Google+.
Since Google integrated Google Plus results into search engine results, through its Google Plus Your World initiative, it has become obvious that businesses lacking a Google Plus presence could see their organic search results suffer. The bottom line is that if your business doesn’t use Google Plus, your placement for various search terms will certainly suffer.
Business owners that want to attain better search results have to understand and utilize social media marketing. Here’s how to get …