1. Coming to a pre-mature conclusion.
2. Incorrectly diagnosing all the variables in an experiment.
3. Removing one variable from one of two competing subject groups
4. Not testing in a vacuum (running proper controls)

Cutting right through the chase is a good bet for putting a prospective SEO agency on it's heels. Odds are, if you're talking to an account executive, they will have no idea how to answer you. And if they do, they've probably received a little training from the in-house SEO, if he/she even exists (you have to consider the possibility that the potential SEO agency is outsourcing their work overseas for pennies on the dollar). You're looking for pretty specific answers with this question, and the sales person you're speaking with should be able to answer very concretely without confusing you. Linkbuilding is the fundamental element of SEO, which means, it takes great skill to do it properly. If the candidate your screening mentions they comb through competitor backlink profiles, seek out blogs relevant to your niche for links, investigate quality forums or directories, and mention developing content, sponsorships/partnerships, or blogging - they're on the right track. If they fall back to "directory submission" or come up with some confusing monologue about blogging which doesn't really make any sense....it's time to promptly move to question two...

Leading Manhattan website development and website design firm explains how placing buttons close to the objects that they relate to is a must in order to achieve website design success.

According to Peter Crisafi, Vice President of dzine it, Inc., a leading New York website design firm with clients throughout the United States, graphical user interface (GUI) elements, such as buttons, must be placed close to the objects that they relate to.

“It is important to ensure that users know to perform certain actions by putting checkboxes and other graphic elements close to the items that they are connected to,” says Crisafi. “Keeping a watchful eye on GUI elements will be beneficial for those that seek to increase website conversion rates through the improvement of a website’s usability.”

According to Crisafi, one of the oldest principles of human-computer interaction is that objects which are close together on the screen are almost always seen by the user as being related.

"Quite frequently, we see clients whose original website designers failed to keep this simple, yet important idea in mind,” says Crisafi. “As a result, users have overlooked many features because the sites violate the closeness rule.”

Crisafi says that the overall usability of a website is of the utmost importance to visitors, which is why adhering to such rules is necessary. A recent report says that overall website usability is improving but, he says, there is still a lot of work to be done.

Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit www.dzineit.net.

Copyright 2010 dzine it, inc. web design company. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

When it comes to social networking websites, LinkedIn is the most professional. This is why any serious business owner should have an account and a complete profile on this popular network.

LinkedIn allows users to create company profiles that can provide detailed descriptions of a business and all of its products and services. When employees of the company link to the company profile from their personal profile, it means even more exposure and more opportunity to get the word out about the business.

Once a business profile is created and all of its employees have linked in, so to speak, business owners can begin to secure perspective clients by browsing through LinkedIn’s huge directory and connect with those that may be interested in the products and services offered.

LinkedIn is a business networking platform and has users from around the world. So, creating a business presence on LinkedIn gives business owners the opportunity to showcase their company on an international scale.

The key, however, is to be sure to stay on top of the business profile because weak profiles seldom attract attention. For people to take notice, business owners must ensure that their LinkedIn business profile is crisp, concise, compelling and value-driven.

Keeping a LinkedIn business profile fresh will not only help grow a business network but help in search engine optimization as well.

Copyright 2010 dzine it, inc. web design company All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

New York search engine optimization and Internet marketing firm says that Google’s new “real-time” search can boost traffic for those that take advantage of social media marketing.
Leading New York search engine optimization and Internet marketing firm says that Google’s new “real-time” search can boost traffic for those that take advantage of social media marketing.

According to Peter Crisafi, Vice President of dzine it, Inc., a reputable Manhattan search engine optimization (SEO) and online marketing firm with an array of clients worldwide, Google’s new “real-time” search bridges the gap between social networking and search marketing.

“Google’s new real time search is about as direct as it gets when it comes to social networking and search marketing,” says Crisafi. “With this new search parameter, Google offers users real-time search results from Facebook, Twitter, MySpace, and other social networking sites.”





Web Design Company

Business owners that are new to the world of search engine optimization can find the process to be very confusing.

The industry is always quite generous with information, but one subject that is rarely covered is how a business’s website is optimized.

While different SEO companies will approach optimization in their own unique way, most of them will cover similar areas. It is in the best interest of companies hiring an SEO firm to familiarize themselves with these universal approaches.

The first thing a professional SEO firm will do when setting up a new search engine optimization campaign is conduct a complete analysis. In most cases, an SEO expert will complete a thorough analysis of the existing website’s traffic, any existing SEO assets, its rank in major search engines and any negative impacts of previous SEO approaches.

The next course of action is to conduct a keyword analysis. It is one of the most important steps in any SEO campaign.

Proper search engine optimization is impossible without a comprehensive list of relevant keywords associated with the business and the product or service that is offered. This will help determine what keywords to target and determine the type of competition that the business will face.

Finally, a search engine optimization plan will be drafted for implementation. This will not only include the targeted keywords and the existing website’s problem areas, but the planned tactics for the SEO campaign.

When the plan has been drafted, the work begins and the magic starts to happen. Once a good SEO campaign has been implemented results should take shape within a few weeks.

Copyright 2010 dzine it, inc. Web Design Company All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Using keywords and phrases in image ALT tags is one of the most important search engine optimization techniques used today. Image search is widely used and many website owners see an increase in traffic when their images are optimized for good search engine ranking.

SEO can refer to many website components and can include local optimization, real-time optimization, video optimization, and, of course, image optimization.

It wasn’t long ago that website owners were complaining that search engines were indexing their images and clogging up servers with increased traffic. Now that experts in my industry have discovered ways to harness image traffic, image optimization has become an integral part of most Internet marketing plans.

Image search traffic is gold to website owners looking to market their business online. Although image optimization takes a little extra thought and creativity, it doesn’t take a rocket scientist to successfully optimize website images.

When optimizing images for search, the key is to create detailed, informative filenames, ALT tags, anchor texts and a clear context for the images. In other words, whenever possible, place images near relevant text and provide good descriptive captions for images.

Copyright 2010 dzine it, inc. New York Web Design All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Recent reports state that more and more business owners are getting burned by supposed SEO companies that are not getting the job done.

While more companies continue to jump on the search engine optimization bandwagon, offering what they say are effective SEO campaigns that will that will skyrocket a website to the top of major search engines, the truth is many of them have no clue about what it takes to effectively optimize. As a result, many website owners are paying an incredible amount of money for promises that are never kept.

No SEO expert can guarantee a top rank for a website because Google and other major search engines change their algorithms periodically. This is one of the themes of dzine its Expresso SEO courses, which aim to teach individuals how to harness the power of the Internet to increase business. Unfortunately, many so-called “SEO experts” are promising results that no one can truly guarantee.

There is no doubt that there is an art to search engine optimization, but an SEO expert can only follow the basic principles in order to optimize a business’s web presence. For the uninitiated, or the layperson that is looking to utilize SEO for the first time, it is easy to get sucked into such outlandish promises.

The best way for a potential client to investigate the claims of a particular SEO service provider is to judge them on what they have already accomplished. For example, a company selling SEO services that guarantee a certain page rank, should have the same ranking themselves.

In many cases, alleged SEO experts sell search engine sponsored listings to their clients and claim that such placement represents natural search engine ranking. This is not the case. Although sponsored listings will get a business to the top of the search engines more quickly, there is more work involved in getting a site to the top organically.

Copyright 2010 dzine it, inc. Web Design Company All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Cybercriminals are continuing to find new ways to use search engine optimization techniques to infect as many Internet users as possible. Hackers are increasingly exploiting search engines and social networking sites in an effort to infect large number of computers as quickly as possible.

dzine it’s Expresso SEO courses aim to teach individuals how to harness the the power of the Internet to increase business. These courses include social networking techniques as part of search engine optimization training. Unfortunately, he says, many hackers are exploiting the same techniques to wreak havoc across the World Wide Web.

As search engine optimization techniques get more sophisticated, so do the techniques employed by today’s cybercriminals. Just as social networking sites have become a new platform for search engine marketers, they are also becoming a new platform for cybercriminals, who are combining old and new techniques to infect as many people as possible.
The newest wave of Trojans being spread throughout the Internet, some of which are tricking users into purchasing fake anti-virus programs, should be a wakeup call that Internet users must band together to create a greater awareness of such malicious practices.

Sadly, nearly 14 percent of all web searches for trending news and buzzwords lead to websites that infect computers with malware. There is not enough awareness among businesses or the general public about this growing problem, which is why we strongly suggest that everyone educate themselves about security measures available.
Copyright 2010 dzine it, inc. Web Design Company All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

New York search engine optimization firm says that business blogs can boost search engine rankings.

According to Peter Crisafi, Vice President of dzine it, Inc., a top search engine optimization (SEO) and website development firm offering its services to clients across the country, blogging is a great way to drive traffic to a business website, but only if a boost in search engine rank isn’t the blog’s only focus.

“A blog that is stuffed with keywords and does not provide anything of value to readers is actually counter-productive and it reflects poorly on the website it is meant to promote,” says Crisafi. “If a business takes this keyword-stuffed approach, the blog will not achieve its primary goal, which is to convert traffic into sales.”

A good business blog should inspire readers to become a customer and, if well-written, a blog can help a business to connect with its customers, according to Crisafi.

“It may seem like common sense, but surprisingly there are many business blogs that offer no valuable or useful information,” says Crisafi. “By the same token, blog posts don’t need to be essays either. A good blog post should be short and sweet, averaging about 250 words, focused on a targeted keyword list.”

Focusing on a targeted keyword list does not mean keyword-stuffing, however, according to Crisafi.

“Just like content on a good website, there should be a balance,” says Crisafi. “A good content writer or blogger will know how to offer quality, useful content that also features the right amount of keywords and phrases needed to drive traffic.”

Copyright 2010 dzine it, inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.